Originally Posted by Dirtdrop
I always mount my tires with the label on the right, centered on the valve, as tradition dictates. On one set of Continentals I have, that results in the tread patterns going in opposite directions. Things like that bother me, even though I know it makes absolutely no difference.
I had a similar experience when I went to the trouble of mounting a pair of cheapie Michelin Liberty tubulars with the label on the right. I then noticed that the end of the base tape was facing the direction of rotation, so it could conceivably peel back at the corners. It would have been better that the "cheapie" labels didn't show on the "good" side of the bike.