I wonder if the industry passed up steel fatbikes (or steel in general) because the public will spend much bigger $$$ on CF bikes? (I don't hate on CF, I have CF bikes in my house and look to add more)
Oh ... and don't forget, Q also sells Salsa, you know, like the CF Beargrease. In other words, Q is smart enough to play in both markets and not be 'left behind'.