Preamble: For me, one of life’s contests is to get the best deal on the best thing, at the right time. As a result, I tend to deliberate for a long time before I spend money on expensive bike toys (also because I’m cheap).
For me, I bought an Infinito after testing every endurance bike model I could. I love it, but after I had it about two or three weeks I saw an Oltre xr4 on the road and realized I wished I’d considered, tried it, because clearly the grass looks greener over there. I’ve never stopped regretting the oversight.
Allow me to recommend a book that might help you:
https://en.wikipedia.org/wiki/The_Paradox_of_Choice