and Ed, lots of people put too much chain lube all over an already dirty chain, so rag wipe your chain clean as you can before. Dont over do it, heck only the two rubbing parts of a chain link need lube going in, you shouldnt gloop the stuff all over the entire chain.
wipe after putting on
wipe after a short ride, there is always excess that ****ers out, so wipe it off, it takes a few seconds and all the extra ****ery stuff does is get dirt stuck to it
way more work if you overlube and ignore it
like cleaning dishes in the kitchen, leave it to pile up and harden and its waaaaaay more work
regular wiping of chain, chainrings, jockey wheels and flossing cassette sometimes is fast, and is just plain less work and not having a gungy mess of a drivetrain that wears faster and uses more force to ride.
and yes, more wiping if you're on dirt, but hey, no a biggee