Originally Posted by
Sy Reene
Sounds about normal.. 50% markup on all of the components is kinda how bike companies seem to derive a complete bike price (plus the cost of the frame itself of course).
Actually you're somewhat lucky you can find a manufacturer with only a $1k price difference, since most makers seem to change a bunch of other stuff so that an Ultegra Mech to Di2 costs a lot more for a complete build. Eg look at the Trek Emonda SL6 Pro vs SL7 with a $1700 price differential for the entry into electronic shifting.
I went with the SL6 pro over the SL7 for exactly this reason. The test rides told me not to spend to that price jump.
I feel like for that 1700, I can just upgrade the wheels myself, get a power meter and still have a rock solid groupset.