Bikes Direct is pretty much all one company, with a half dozen brands underneath their umbrella. People who buy them don't seem to have a lot of complaints. But they're usually a few years behind the market and not very inspiring designs. The "savings" are present, but overblown.
I say pretty much because they do occasionally come up with some other brand stock, but not often. A few years ago they had Fuji touring bikes, for instance.
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Genesis 49:16-17