Originally Posted by
JonathanGennick
Wow! Memories. My parents used to shop at a Korvettes in Redford Township just outside the Detroit city limits. That was back in the 1960s and caused me no small amount of confusion when I got a bit older and went to school and my friends were talking and dreaming about driving Corvettes. I dimly remember there being some legal issue around Korvettes not being able to advertise sale prices back in the day. Not sure I'm remembering that quite right. It's been decades.
I think the Wikipedia page explains the no advertising of sale prices thing--technically, it was organized as a retail cooperative, and it had "members" not customers--the membership cards were just handed out. This allowed them to skirt anti-price discrimination laws and work out discount deals with suppliers which would have been illegal if it were just a store chain.