I just looked at the Ad. I could see spending $750 on it if my kid could get a few years out of it (using different seatposts and stems) and we were into bicycle touring. For touring, you want something well built and comfortable, not something cheap and ill fitting (not necessarily always the case I know). A hardcore cycling family would be a good fit for this bike. But you will note his kid rides the OSATA now....probably should have just started with that in the first place, lol