they are really ugly. Or at least polarizing. They won a design award on them, but some people hate them. Still, it should be good for grabbing, carrying, shouldering, and dismount/remounts...
Looks like they made a mistake on their web site, and put two 10% discounts on one model, giving it 20% off (and the other model 0% off).
Now they have fixed it to be 10% off on all frames. Darn, the 20% was too good to be true...