Originally Posted by
rutan74
Supposedly, it was developed by the U.S. Military. It has been around in various forms for 15 years. I guess it does not taste good at all or at least the early stuff was beyond horrible but they have solved some of that and the cost has come way down. As a previous poster stated, it is around 30-40 a pop now.
The info came out that Jumbo was using it at this years tour. They've had 3 winners so far so there might be something to it. Rumors are that Sky was using it last year.
FYI, Lance has talked about it on his podcast and all he says it does work. Aids in faster recovery. So, if anyone would know about performance enhancing products, look no further.
john
The celebrity endorsement. Classic marketing. It is generally inadvisable to take paid lying liar's words as being on the up and up.
All industries spend huge sums to get athletic stars seen or talking about their products, no matter how poor or fraudulent they are. Take Beats headphones (seen on every NCAA/NFL etc player's head walking into the stadium on game day), or "CopperFIT" clothing with ads starring Brett Favre (Copperfit was taken to court over false and misleading claims), or KinesioTape (that has been found in blind studies to do nothing), and so on.
Celebrity endorsements. They're great for wagging the dog.
You're a washed-up world-famous jagoff and convicted doper. How do you pay the bills? Or rather, who will pay you to represent their company/product?