You can pretty much set a budget and choose a brand-name model. Wellgo, Crank Bros, DMR, Race Face, VP ... I've forgotten the many brands with good reps.
One distinguishing factor is the length and width of the various models, and width was paramount for me. I wanted something fairly light, long, wide, with sealed bearings, and under $60 when I bought mine 6 or 7 years ago. I settled on DMR V12s, which have been trouble-free for about 8,000 miles.
I obsessed over the choice. In retrospect that was wasted effort. My reco is to decide what the distinguishing factors are for you and your budget and pick the first one you come across that meets your requirements.