I use Chain-L and apply warmed. Depending on the race I will wipe off and see if there is need to re-apply. If a really muddy or gunky race I will run the chain through a scrubber and re-apply. For my SS cross bike, I keep it dry so it will never attract anything. I've thought about dipping it in melted paraffin but have never gotten around to it.
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I'm not one for fawning over bicycles, but I do believe that our bikes communicate with us, and what this bike is saying is, "You're an idiot." BikeSnobNYC