IMHO, decide the cleanliness vs maintenance intervals. From my experiences regarding lubricants exposed to the open elements/environment, it will attract dirt. How much grime do you want to tolerate?
With that opinion & my experiences, I've accepted the fact that I'd rather have a cleaner chain that I will likely need to replace sooner than later. Which means, I try to use a product that is least likely to cause the infamous black chain stains while providing some level of lubrication during the drivetrain's life.
Since doing so, I've noticed less noise during the rides, consistent durability, & increased level of readiness; hop on & go at will without worry.
After you figure out which is most important to you that you can afford, picking the product[s] might come to you easier compared to trying a vast variety of what's available to you.
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