Peloton sparks sexism mockery over commercial
12-05-19, 01:38 AM
#126
Tragically Ignorant
Join Date: Jun 2018
Location: New England
Posts: 15,613
Bikes: Serotta Atlanta; 1994 Specialized Allez Pro; Giant OCR A1; SOMA Double Cross Disc; 2022 Allez Elite mit der SRAM
Mentioned: 62 Post(s)
Tagged: 0 Thread(s)
Quoted: 8186 Post(s)
Liked 9,098 Times
in
5,054 Posts
"A gift or a present is an item given to someone without the expectation of payment or anything in return."
So if a husband gifts his wife with a Peloton spin bike as a gift then he expects nothing in return. Or else it wasn't a GIFT!
So to all those ranting and crying about Peloton not being politically correct, please quit calling the spin bike in the ad a GIFT. I mean if you're all so concerned about being Correct and all.......
You can't call it a gift and Sexist in the same breath and be correct on both accounts.
So if a husband gifts his wife with a Peloton spin bike as a gift then he expects nothing in return. Or else it wasn't a GIFT!
So to all those ranting and crying about Peloton not being politically correct, please quit calling the spin bike in the ad a GIFT. I mean if you're all so concerned about being Correct and all.......
You can't call it a gift and Sexist in the same breath and be correct on both accounts.
It's almost like language and behavior have subtler implications than you're capable of grasping.
12-05-19, 03:45 AM
#127
Senior Member
Join Date: Sep 2019
Location: Portland
Posts: 1,115
Mentioned: 10 Post(s)
Tagged: 0 Thread(s)
Quoted: 451 Post(s)
Liked 364 Times
in
227 Posts
My sense watching the ad is the problem isn't really the storyline, it's her performance. There's something creepy about her excessive displays of excitement and gratitude, and I think women are finding that portrayal extremely condescending.
No question this ad is a colossal own goal. Any man considering giving this as a gift is now getting the message women may find it insulting.
No question this ad is a colossal own goal. Any man considering giving this as a gift is now getting the message women may find it insulting.
12-05-19, 04:22 AM
#128
Cycleway town
Trying to reflect a typical relationship in an advertisement is only ever going to end badly.
Likes For MikeyMK:
12-05-19, 04:38 AM
#129
C*pt*i* Obvious
Tempest in a teacup.
Life will go on if you don't post every thought you have online, in fact it might actually improve.
If you ever want to know a person, read all of their online commentary for a year, its quite shocking how little people value their own privacy anymore.
Life will go on if you don't post every thought you have online, in fact it might actually improve.
If you ever want to know a person, read all of their online commentary for a year, its quite shocking how little people value their own privacy anymore.
Likes For SHBR:
12-05-19, 05:23 AM
#130
Tragically Ignorant
Join Date: Jun 2018
Location: New England
Posts: 15,613
Bikes: Serotta Atlanta; 1994 Specialized Allez Pro; Giant OCR A1; SOMA Double Cross Disc; 2022 Allez Elite mit der SRAM
Mentioned: 62 Post(s)
Tagged: 0 Thread(s)
Quoted: 8186 Post(s)
Liked 9,098 Times
in
5,054 Posts
Well, that may be but this ad has, at this point, been disastrous for Peloton. It demonstrates that not anticipating social media response to ads is going to be marketing malpractice from now on.
12-05-19, 05:40 AM
#131
Tragically Ignorant
Join Date: Jun 2018
Location: New England
Posts: 15,613
Bikes: Serotta Atlanta; 1994 Specialized Allez Pro; Giant OCR A1; SOMA Double Cross Disc; 2022 Allez Elite mit der SRAM
Mentioned: 62 Post(s)
Tagged: 0 Thread(s)
Quoted: 8186 Post(s)
Liked 9,098 Times
in
5,054 Posts
Show of hands-- how many people reading this thread actually use a Peloton?
12-05-19, 05:52 AM
#132
Senior Member
Join Date: May 2008
Posts: 7,384
Mentioned: 49 Post(s)
Tagged: 0 Thread(s)
Quoted: 800 Post(s)
Liked 218 Times
in
171 Posts
Made the Boston Globe (Yeah, you might not be able to get past the paywall, don't worry about it. Not much to see here other than what's reported everywhere.)
Except the very weak "local" angle is that she is "Grace from Boston." (No relation to @Jim from Boston?)
-mr. bill
Except the very weak "local" angle is that she is "Grace from Boston." (No relation to @Jim from Boston?)
-mr. bill
I have been reading this thread, but with no intention to reply. But thanks @mr_bill for the nod, and for the reference to the Boston Globe. My wife does subscribe, and now have to read it though no relation to Grace from Boston.
Indeed, I’m surprised that such a seemingly un-PC ad would be launched in our People’s Republic though there is a Peleton store in the Prudential Center in tony Back Bay… A woman professional in our organization, seemingly independent and “liberated” has in the past highly touted her Peleton to me.
My wife and I were active cycling tourists in the 70s and 80s…I cycle commute and she rides the Charles River Bikepath and regularly works out, usually at Healthworks (a gym for Women)....
On occasion when asked what I'm buying my wife for special occasion, I reply, “a lovely ironing board cover.” [Just Kidding]
Indeed, I’m surprised that such a seemingly un-PC ad would be launched in our People’s Republic though there is a Peleton store in the Prudential Center in tony Back Bay… A woman professional in our organization, seemingly independent and “liberated” has in the past highly touted her Peleton to me.
My wife and I were active cycling tourists in the 70s and 80s…I cycle commute and she rides the Charles River Bikepath and regularly works out, usually at Healthworks (a gym for Women)....
On occasion when asked what I'm buying my wife for special occasion, I reply, “a lovely ironing board cover.” [Just Kidding]
That would be the definition and perfect example of sexism .... I hope she doesn't ride a Peloton there.
My sense watching the ad is the problem isn't really the storyline, it's her performance.
There's something creepy about her excessive displays of excitement and gratitude, and I think women are finding that portrayal extremely condescending.
There's something creepy about her excessive displays of excitement and gratitude, and I think women are finding that portrayal extremely condescending.
The only suggestions I noticed of a Boston locale were the outdoor scenes in the background appropriate to Boston’s climate, namely Winter and Fall.
Maybe an image of a “strong” woman would be of a year round outdoor cyclist.
…So my near perfect weather would present the best of all seasons, without the extremes, and I already live here.
Nice, albeit short Spring with beautiful blossoms and that first few weeks of relief from Winter; glorious summer; cool crispy Autumn with colorful foliage; and even a bracing, and challenging Winter, but not one impossible to ride in.
Nice, albeit short Spring with beautiful blossoms and that first few weeks of relief from Winter; glorious summer; cool crispy Autumn with colorful foliage; and even a bracing, and challenging Winter, but not one impossible to ride in.
Last edited by Jim from Boston; 12-05-19 at 06:05 AM.
12-05-19, 06:36 AM
#134
Tragically Ignorant
Join Date: Jun 2018
Location: New England
Posts: 15,613
Bikes: Serotta Atlanta; 1994 Specialized Allez Pro; Giant OCR A1; SOMA Double Cross Disc; 2022 Allez Elite mit der SRAM
Mentioned: 62 Post(s)
Tagged: 0 Thread(s)
Quoted: 8186 Post(s)
Liked 9,098 Times
in
5,054 Posts
I finally watched the ad and I too thought the performance was over the top but probably typical of Madison Avenue. As I noted above though, my (female) colleague gushed about her Peleton.
The only suggestions I noticed of a Boston locale were the outdoor scenes in the background appropriate to Boston’s climate, namely Winter and Fall.
Maybe an image of a “strong” woman would be of a year round outdoor cyclist.
The only suggestions I noticed of a Boston locale were the outdoor scenes in the background appropriate to Boston’s climate, namely Winter and Fall.
Maybe an image of a “strong” woman would be of a year round outdoor cyclist.
I don't think outdoor cyclists are their market. I talked to a male in my office who has a Peloton. He bought it right before his daughter was born because he knew that going to the gym after work was going to be problematic or getting her from daycare. He's never been a cyclist. I think that's their real market--busy professionals and stay at home parents.
Likes For livedarklions:
Likes For Paul Barnard:
12-05-19, 08:54 AM
#138
For The Fun of It
Join Date: May 2007
Location: Louisissippi Coast
Posts: 5,851
Bikes: Lynskey GR300, Lynskey Backroad, Litespeed T6, Lynskey MT29, Burley Duet
Mentioned: 12 Post(s)
Tagged: 0 Thread(s)
Quoted: 2135 Post(s)
Liked 1,646 Times
in
828 Posts
Might have something to do with the stock having spiked to its all-time high the day before. Basically, that $942 million of value only existed for about 24 hours.
OTOH, this really is an image-driven brand, as evidenced by the fact that their ads almost always show the bike in a place of prominence in a luxurious home. It's possible that the brand is especially vulnerable to negative connotations--the target audience for that ad was the gift-givers, and they might really be scared off by the backlash. "This expensive gift might buy you resentment" is not a good message for your brand.
OTOH, this really is an image-driven brand, as evidenced by the fact that their ads almost always show the bike in a place of prominence in a luxurious home. It's possible that the brand is especially vulnerable to negative connotations--the target audience for that ad was the gift-givers, and they might really be scared off by the backlash. "This expensive gift might buy you resentment" is not a good message for your brand.
Likes For Paul Barnard:
12-05-19, 09:03 AM
#139
Senior Member
Join Date: Jul 2018
Location: USA
Posts: 2,190
Bikes: Ti, Mn Cr Ni Mo Nb, Al, C
Mentioned: 22 Post(s)
Tagged: 0 Thread(s)
Quoted: 942 Post(s)
Liked 527 Times
in
349 Posts
My sense watching the ad is the problem isn't really the storyline, it's her performance. There's something creepy about her excessive displays of excitement and gratitude, and I think women are finding that portrayal extremely condescending.
No question this ad is a colossal own goal. Any man considering giving this as a gift is now getting the message women may find it insulting.
No question this ad is a colossal own goal. Any man considering giving this as a gift is now getting the message women may find it insulting.
Last edited by jadocs; 12-05-19 at 09:11 AM.
12-05-19, 09:06 AM
#140
For The Fun of It
Join Date: May 2007
Location: Louisissippi Coast
Posts: 5,851
Bikes: Lynskey GR300, Lynskey Backroad, Litespeed T6, Lynskey MT29, Burley Duet
Mentioned: 12 Post(s)
Tagged: 0 Thread(s)
Quoted: 2135 Post(s)
Liked 1,646 Times
in
828 Posts
It was after reading this thread and other threads on other forums that I finally watched the ad. Even pre-loaded with the bias, the ad did not move a needle with me. It didn't register appreciably in any way. It came off as just another corny ad the way so many ads do today. I certainly didn't find offense in it and didn't see offense while trying to view it through the lens of the offended. Calling that offensive in any way is a horrible stretch.
I think our society desperately needs to seek out connection rather than division in all aspects of our lives.
I think our society desperately needs to seek out connection rather than division in all aspects of our lives.
12-05-19, 09:16 AM
#141
Non omnino gravis
I'm not saying any of these articles are presenting bias, but...
Peleton only went public about 10 weeks ago, and today's current valuation is right about where it was 7 days ago, which was its previous high before the weekend bump.
People gotta be outraged about something.
Peleton only went public about 10 weeks ago, and today's current valuation is right about where it was 7 days ago, which was its previous high before the weekend bump.
People gotta be outraged about something.
__________________
Likes For DrIsotope:
12-05-19, 09:16 AM
#142
For The Fun of It
Join Date: May 2007
Location: Louisissippi Coast
Posts: 5,851
Bikes: Lynskey GR300, Lynskey Backroad, Litespeed T6, Lynskey MT29, Burley Duet
Mentioned: 12 Post(s)
Tagged: 0 Thread(s)
Quoted: 2135 Post(s)
Liked 1,646 Times
in
828 Posts
It may prove to be disastrous, but my observations of the market tell me I shouldn't look to a single day or a single short term event as significant.
Likes For Paul Barnard:
12-05-19, 09:19 AM
#143
C*pt*i* Obvious
This whole thread is a classic first world problem.
Just imagine having ALL of your internet history gone through and checked for "mental hygiene".
Yet that day is here, and its entirely possible, on this side of the planet.
I just went through ALL of my wife's online history, including private messages and email, for the past year and vice versa for her.
Sound crazy?, It is. Nothing to hide, nothing to fear right?
You might be surprised at how much can be learned by analyzing data, especially social media comments.
Information technology is no joke, its a necessary evil that is a powerful weapon in the wrong hands.
12-05-19, 09:25 AM
#144
For The Fun of It
Join Date: May 2007
Location: Louisissippi Coast
Posts: 5,851
Bikes: Lynskey GR300, Lynskey Backroad, Litespeed T6, Lynskey MT29, Burley Duet
Mentioned: 12 Post(s)
Tagged: 0 Thread(s)
Quoted: 2135 Post(s)
Liked 1,646 Times
in
828 Posts
*sigh*
This whole thread is a classic first world problem.
Just imagine having ALL of your internet history gone through and checked for "mental hygiene".
Yet that day is here, and its entirely possible, on this side of the planet.
I just went through ALL of my wife's online history, including private messages and email, for the past year and vice versa for her.
Sound crazy?, It is. Nothing to hide, nothing to fear right?
You might be surprised at how much can be learned by analyzing data, especially social media comments.
Information technology is no joke, its a necessary evil that is a powerful weapon in the wrong hands.
This whole thread is a classic first world problem.
Just imagine having ALL of your internet history gone through and checked for "mental hygiene".
Yet that day is here, and its entirely possible, on this side of the planet.
I just went through ALL of my wife's online history, including private messages and email, for the past year and vice versa for her.
Sound crazy?, It is. Nothing to hide, nothing to fear right?
You might be surprised at how much can be learned by analyzing data, especially social media comments.
Information technology is no joke, its a necessary evil that is a powerful weapon in the wrong hands.
12-05-19, 09:30 AM
#145
C*pt*i* Obvious
Younger generations will interact with people through the internet and nothing else, and then given a score based on how well they interact with each other, and especially the state.
Happy Happy Joy Joy.
Last edited by SHBR; 12-05-19 at 09:40 AM.
12-05-19, 09:36 AM
#147
Senior Member
Join Date: Jan 2010
Posts: 39,235
Mentioned: 211 Post(s)
Tagged: 1 Thread(s)
Quoted: 18411 Post(s)
Liked 15,531 Times
in
7,327 Posts
12-05-19, 09:40 AM
#148
Senior Member
Join Date: Jan 2010
Posts: 39,235
Mentioned: 211 Post(s)
Tagged: 1 Thread(s)
Quoted: 18411 Post(s)
Liked 15,531 Times
in
7,327 Posts
Likes For indyfabz:
12-05-19, 10:19 AM
#150
Senior Member
Join Date: Jul 2005
Location: Ohio
Posts: 2,857
Bikes: Road bike, Hybrid, Gravel, Drop bar SS, hard tail MTB
Mentioned: 7 Post(s)
Tagged: 0 Thread(s)
Quoted: 1218 Post(s)
Liked 298 Times
in
214 Posts
That's the way of America now.
up used to mean up, and down used to mean down.
"Woe to those who call evil good and good evil, who put darkness for light and light for darkness, who put bitter for sweet and sweet for bitter."