Go Back  Bike Forums > Bike Forums > Road Cycling
Reload this Page >

Ti framed road bikes - what is the market?

Search
Notices
Road Cycling “It is by riding a bicycle that you learn the contours of a country best, since you have to sweat up the hills and coast down them. Thus you remember them as they actually are, while in a motor car only a high hill impresses you, and you have no such accurate remembrance of country you have driven through as you gain by riding a bicycle.” -- Ernest Hemingway

Ti framed road bikes - what is the market?

Thread Tools
 
Search this Thread
 
Old 09-09-07, 10:48 AM
  #1  
bikesdirect_com
Senior Member
Thread Starter
 
Join Date: Sep 2006
Posts: 1,605
Mentioned: 0 Post(s)
Tagged: 0 Thread(s)
Quoted: 0 Post(s)
Likes: 0
Liked 2 Times in 2 Posts
Ti framed road bikes - what is the market?

Hi

We are doing a Ti framed ATB light weight hard tail
and we know the market on that is enough to sell out everytime they come in

I keep looking at this frame in my office and thinking - 'maybe, I should do a Ti road bike or two"

Ti frames are much more expensive than CF frames [twice as much]
Ti are way more than High Grade steel [4 times as much]
Ti frames are way way more than high grade light weight AL [10 times as much]
and Ti is aboout 30 times the price of lower end aluminum frames like on everyone's entry road bike

Are there enough customers who want Ti and appreciate it's special character & benefits that can pay that type of price?

If you assume the best made Ti frame in Asia, what is a good maketable price for Full Ultegra? for Full Dura Ace? [assuming Ouzo forks, WCS cockpit and wheels] {frame work is perfect from what I can see}

I really like Ti as an exotic material as the ride is closer to high grade steel and us old guys like that; but what do you think?

Related question; if you are riding a Carbon Fiber bike, would you have gone for Ti instead if it were the same price or very close?


thanks for any info you might give me

mike
bikesdirect_com is offline  
Old 09-09-07, 11:04 AM
  #2  
skinny
Senior Member
 
skinny's Avatar
 
Join Date: Sep 2005
Posts: 821
Mentioned: 0 Post(s)
Tagged: 0 Thread(s)
Quoted: 0 Post(s)
Likes: 0
Liked 0 Times in 0 Posts
It's a niche market. I think a complete bike with some 105 for ~$2000.00 would get you some play though. Can you do that?
skinny is offline  
Old 09-09-07, 11:09 AM
  #3  
roadfix
hello
 
roadfix's Avatar
 
Join Date: May 2003
Location: Los Angeles
Posts: 18,694
Mentioned: 0 Post(s)
Tagged: 0 Thread(s)
Quoted: 193 Post(s)
Liked 116 Times in 52 Posts
Come out with a Ti road frame (not track) with 120mm track ends. I'll definitely buy one.
roadfix is offline  
Old 09-09-07, 11:13 AM
  #4  
rruff
Senior Member
 
Join Date: Jan 2006
Location: Ruidoso, NM
Posts: 1,359
Mentioned: 0 Post(s)
Tagged: 0 Thread(s)
Quoted: 1 Post(s)
Liked 2 Times in 1 Post
I like Ti for it's low-maintenance corrosion-free finish as anything. I guess you are looking at frames with straight-gauge tubing that weigh in the ~3.5 lb range? That is one advantage that carbon and even aluminum have... less weight. I expect to loose more than a pound with the group frame buy you are doing (with a lighter fork as well). But I think there will always be a market for Ti even if you have to charge ~$1500 for the complete bike, compared to $1100 for the aluminum framed bikes. It probably won't be a huge seller, though.
rruff is offline  
Old 09-09-07, 11:14 AM
  #5  
bikesdirect_com
Senior Member
Thread Starter
 
Join Date: Sep 2006
Posts: 1,605
Mentioned: 0 Post(s)
Tagged: 0 Thread(s)
Quoted: 0 Post(s)
Likes: 0
Liked 2 Times in 2 Posts
Originally Posted by skinny
It's a niche market. I think a complete bike with some 105 for ~$2000.00 would get you some play though. Can you do that?
I can do that easy
I am thinking something nicer than that
The frame I am looking at is really nice

But I understand I do need a complete bike at under $2000 as the starter one
bikesdirect_com is offline  
Old 09-09-07, 11:25 AM
  #6  
skinny
Senior Member
 
skinny's Avatar
 
Join Date: Sep 2005
Posts: 821
Mentioned: 0 Post(s)
Tagged: 0 Thread(s)
Quoted: 0 Post(s)
Likes: 0
Liked 0 Times in 0 Posts
You obviously know your competition better than I, but I don't see you competing with Litespeed or Moots or the like. While with alu bikes you are competing with the big boy's low end, with ti the big boys have really abandoned the low end and focused on marketing the longevity and unigueness of ti for a premium. Does Litespeed have anything under 3000.00 anymore? Kona has just brought out a new ti offering. Others are out there. But it appears to me the low end market for complete ti bikes is wide open. And ti does have a unique marketing hook.

The weight issue is really irrelevant. Most alu and cf frames weigh in around 3lbs anyway, so it's all about perceptions.
skinny is offline  
Old 09-09-07, 11:25 AM
  #7  
ridethecliche
Batüwü Creakcreak
 
Join Date: Jan 2007
Location: The illadelph
Posts: 20,791
Mentioned: 1 Post(s)
Tagged: 0 Thread(s)
Quoted: 229 Post(s)
Liked 288 Times in 160 Posts
I don't have the disposable income to spring almost 2 grand for a Ti bike, but I know there will be an interest. If you offer the frameset separately without any decals, then there might be even more interest.

My only concern for you would be the fact that most of the Ti bikes on the market come from low quantity high quality manufacturers who have built themselves a name by building up boutique bikes. While BD Motobecanes offer a great bang for the buck, they don't tend to have the boutique name and feel, so my feeling is that you might get much more business if you offer the bikes as well as decal-less frames.
ridethecliche is offline  
Old 09-09-07, 11:31 AM
  #8  
brians647
R.E.Member
 
brians647's Avatar
 
Join Date: Oct 2006
Location: CT
Posts: 863

Bikes: Cannondale, Kirk

Mentioned: 0 Post(s)
Tagged: 0 Thread(s)
Quoted: 0 Post(s)
Likes: 0
Liked 1 Time in 1 Post
My first reaction is "no." Ti framed bikes are bought as much for their elite boutique aura, as they are for their elite boutique frame construction. Unfortunately, you aren't really talking about either. IMO, there just isn't enough demand for ti by the general public to make it a very profitable venture.

However, you just used the term "easy" to make an Ultegra kitted ti bike for under $2k, so I may be wrong.
brians647 is offline  
Old 09-09-07, 11:37 AM
  #9  
bikesdirect_com
Senior Member
Thread Starter
 
Join Date: Sep 2006
Posts: 1,605
Mentioned: 0 Post(s)
Tagged: 0 Thread(s)
Quoted: 0 Post(s)
Likes: 0
Liked 2 Times in 2 Posts
Originally Posted by ridethecliche
so my feeling is that you might get much more business if you offer the bikes as well as decal-less frames.
You might be right but........This maybe one of the most shocking things you will read on BF
I am not really doing this to make money

Building Ti bikes that are Motobecanes would be part of my 20 year plan to change the entire placement of Motobecane in the market. The reason I would build and sell the Ti bikes would be for image. Question is it a good use of resources; or am I better off with just more CF bikes?

Same question actually applies to lugged high end steel; no money to be made in that, but image points might be good.

We are also doing well on that front with more & more racers on Motos; but lets face it; in the USA few go to races. But there are lots of group rides where a Ti Moto would get a lot of attention, I think. If we can just get enough riders on them.
bikesdirect_com is offline  
Old 09-09-07, 11:40 AM
  #10  
Ih8lucky13
The Truth
 
Ih8lucky13's Avatar
 
Join Date: Apr 2006
Location: Miami
Posts: 2,289

Bikes: Felt f4c, Felt RXC, Guerciotti Khaybar,Guerciotti EM-2, Cervelo P-3.

Mentioned: 0 Post(s)
Tagged: 0 Thread(s)
Quoted: 2 Post(s)
Likes: 0
Liked 0 Times in 0 Posts
Originally Posted by bikesdirect_com
Building Ti bikes that are Motobecanes would be part of my 20 year plan to change the entire placement of Motobecane in the market. The reason I would build and sell the Ti bikes would be for image.
Same question actually applies to lugged high end steel; no money to be made in that, but image points might be good.

We are also doing well on that front with more & more racers on Motos; but lets face it; in the USA few go to races. But there are lots of group rides where a Ti Moto would get a lot of attention, I think. If we can just get enough riders on them.
If you want image points; improve your website.

I am still waiting for the Phantom Cross Pro.
Ih8lucky13 is offline  
Old 09-09-07, 11:44 AM
  #11  
JeffS
not a role model
 
JeffS's Avatar
 
Join Date: Oct 2006
Location: Portland, OR
Posts: 4,659
Mentioned: 0 Post(s)
Tagged: 0 Thread(s)
Quoted: 1 Post(s)
Likes: 0
Liked 1 Time in 1 Post
I think it would sell.

Twice what one of your carbon frames costs you, is probably next to nothing - and shouldn't effect the price very much.

I think it's highly dependent on the perceived quality of the frameset.

A better example might be to say:

- An immortal spirit bike is selling for $1995 (carbon frame, DA (fsa cranks) - ritchey protocol wheels)
- this bike would cost ________ with a ti frame

- A le champion SL is selling for $1995 (aluminum, Record, ritchey protocol)
- this bike would cost __________ with a ti frame
JeffS is offline  
Old 09-09-07, 11:48 AM
  #12  
bikesdirect_com
Senior Member
Thread Starter
 
Join Date: Sep 2006
Posts: 1,605
Mentioned: 0 Post(s)
Tagged: 0 Thread(s)
Quoted: 0 Post(s)
Likes: 0
Liked 2 Times in 2 Posts
[QUOTE=Ih8lucky13;5237178.

I am still waiting for the Phantom Cross Pro.[/QUOTE]


Latest news: should ship in a week or 10 days
be here October 15th or so
sorry we ran out
bikesdirect_com is offline  
Old 09-09-07, 11:50 AM
  #13  
bikesdirect_com
Senior Member
Thread Starter
 
Join Date: Sep 2006
Posts: 1,605
Mentioned: 0 Post(s)
Tagged: 0 Thread(s)
Quoted: 0 Post(s)
Likes: 0
Liked 2 Times in 2 Posts
Originally Posted by JeffS
I think it would sell.



A better example might be to say:

- An immortal spirit bike is selling for $1995 (carbon frame, DA (fsa cranks) - ritchey protocol wheels)
- this bike would cost ________ with a ti frame

Hard to say exactly
But I think we are looking at Immortal Spirit level spec for $2500 with Ouzo fork
bikesdirect_com is offline  
Old 09-09-07, 12:14 PM
  #14  
ridethecliche
Batüwü Creakcreak
 
Join Date: Jan 2007
Location: The illadelph
Posts: 20,791
Mentioned: 1 Post(s)
Tagged: 0 Thread(s)
Quoted: 229 Post(s)
Liked 288 Times in 160 Posts
I don't know if I would be comfortable buying a bike that cost that much without inspecting it myself first...

And this is even if I knew it fit. The bike I bought from you had the wheels and a few other things outta whack and I had to pay to get it all fixed up because I didn't know how to at that point of time. I still don't know how to do it all myself, so I'd prefer to do it with a friend or something.

Point being, if you're going to remove the middleman as far as bike shopping goes, then you should ensure that your parts are being shipped out properly tuned up and trued. I know cables stretch, but a once over before shipping is integral. Also consider, better boxes that ensure that the bikes reach their destination in better shape. It's really not hard to put together a bike the way it comes boxed, but wheels are a different issue for newbies.

You might need to hire more staff and actually get a toll free phone number before that happens. Emailing you just doesn't work very well if something runs into a problem. It'd be much easier to issue RMA's and the like if you had a phone number.

I still think it'd be awesome if you offer a ti frame/frameset even if it has decals.
ridethecliche is offline  
Old 09-09-07, 12:18 PM
  #15  
roadfix
hello
 
roadfix's Avatar
 
Join Date: May 2003
Location: Los Angeles
Posts: 18,694
Mentioned: 0 Post(s)
Tagged: 0 Thread(s)
Quoted: 193 Post(s)
Liked 116 Times in 52 Posts
Of course, the first thing people will do on this Ti frame is to melt the decals off which is easily done on raw Ti frames.
roadfix is offline  
Old 09-09-07, 12:23 PM
  #16  
Idioteque
Senior Member
 
Idioteque's Avatar
 
Join Date: Nov 2005
Location: Boston
Posts: 622
Mentioned: 0 Post(s)
Tagged: 0 Thread(s)
Quoted: 0 Post(s)
Likes: 0
Liked 0 Times in 0 Posts
group buy TI frame, no decals, sign me up!
Idioteque is offline  
Old 09-09-07, 12:26 PM
  #17  
mr_tom
Senior Member
 
mr_tom's Avatar
 
Join Date: Apr 2005
Location: London
Posts: 423
Mentioned: 0 Post(s)
Tagged: 0 Thread(s)
Quoted: 0 Post(s)
Likes: 0
Liked 0 Times in 0 Posts
Originally Posted by roadfix
Come out with a Ti road frame (not track) with 120mm track ends. I'll definitely buy one.
https://www.setavento.com/Setavento_S...e_Photos.shtml

Happy shopping!
mr_tom is offline  
Old 09-09-07, 12:31 PM
  #18  
Mitro
Senior Member
 
Mitro's Avatar
 
Join Date: May 2007
Posts: 345
Mentioned: 0 Post(s)
Tagged: 0 Thread(s)
Quoted: 0 Post(s)
Likes: 0
Liked 0 Times in 0 Posts
I'd personally be more interested in a high end steel bike than a ti bike. I've considered getting a ti bike for my next ride, but if I'm sinking that kind of money into a ti bike - I think that I'd search out for some NOS ti that I could test ride versus BD.
Mitro is offline  
Old 09-09-07, 04:40 PM
  #19  
elemental
Senior Member
 
elemental's Avatar
 
Join Date: Jul 2007
Posts: 927
Mentioned: 0 Post(s)
Tagged: 0 Thread(s)
Quoted: 1 Post(s)
Likes: 0
Liked 0 Times in 0 Posts
I would absolutely consider Ti for a new bike, but considering that I am in school and have no money it may not be realistic. Offering one frame with a few component spec options (105, Ultegra, DA- how about more SRAM offerings? I would love to see a Ti frame with Rival and Force components) would help you cover the market. Hell, the new Six13s come with Tiagras- what would a Ti-frame Tiagra bike cost? Talk about upgradability!

Yeah, removable decals are definitely in your best interest. Also, it doesn't seem like it would take much additional effort to sell it as a frameset. I imagine an entry-level Ti frameset could be a huge seller.
elemental is offline  
Old 09-09-07, 04:41 PM
  #20  
bikesdirect_com
Senior Member
Thread Starter
 
Join Date: Sep 2006
Posts: 1,605
Mentioned: 0 Post(s)
Tagged: 0 Thread(s)
Quoted: 0 Post(s)
Likes: 0
Liked 2 Times in 2 Posts
Originally Posted by roadfix
Of course, the first thing people will do on this Ti frame is to melt the decals off which is easily done on raw Ti frames.
This is sometimes true
but lots of buyers would prefer to keep their warranty in tact
[brands do not warranty bikes without decals to my knowledge]

And then there are those that like Motobecane on their bike
and would want to keep it

Really, we see the most 'decal' removal on track bikes; where you are not talking real money.

So far, all the $2000 Motos we bring sell out real quickly
I think the Ti would also -- IF there are enough customers who still want it

You see so little Ti and Steel in stores these days; and even in magazines, it is like it is not on the radar screen; that is my worry. Maybe no one really wants Ti too much anyone {although I like it a lot}
bikesdirect_com is offline  
Old 09-09-07, 04:46 PM
  #21  
bikesdirect_com
Senior Member
Thread Starter
 
Join Date: Sep 2006
Posts: 1,605
Mentioned: 0 Post(s)
Tagged: 0 Thread(s)
Quoted: 0 Post(s)
Likes: 0
Liked 2 Times in 2 Posts
Originally Posted by elemental
Yeah, removable decals are definitely in your best interest. Also, it doesn't seem like it would take much additional effort to sell it as a frameset. I imagine an entry-level Ti frameset could be a huge seller.

Selling frameset is easy; would be about $1000

BUT removable decals are NOT in my best interest; in fact I do not care to sell Ti for the purpose of making money. I only benefit if the bikes are branded Moto and ridden

This would be something like the Fly Series to us: those bikes get ridden, get raced, people winning races on them and proud to be on them. So it benefits the brand. If Ti road bikes can not do that; then I would prefer to just buy more Flys or Nemesis or Immortals.

thanks
mike
bikesdirect_com is offline  
Old 09-09-07, 05:28 PM
  #22  
Kurt Erlenbach
Senior Member
 
Kurt Erlenbach's Avatar
 
Join Date: Jul 2007
Location: Space Coast, Florida
Posts: 2,465
Mentioned: 0 Post(s)
Tagged: 0 Thread(s)
Quoted: 21 Post(s)
Likes: 0
Liked 1 Time in 1 Post
I think a titanium Motobecane with SRAM would be great.
Kurt Erlenbach is offline  
Old 09-09-07, 05:29 PM
  #23  
MillCreek
BF Risk Manager
 
Join Date: Mar 2006
Location: Snohomish County, Washington USA
Posts: 906

Bikes: Road, mountain and folding

Mentioned: 9 Post(s)
Tagged: 0 Thread(s)
Quoted: 21 Post(s)
Likes: 0
Liked 3 Times in 3 Posts
I have an IF titanium Crown Jewel, that I absolutely love up here in the wet weather of the Seattle area. If you made a titanium cyclocross, like the Cross Pro, I would buy one in a heartbeat, especially if it took a rear rack and fenders. Disc brakes would be nice as well, but not essential, since I can get by with Ultegra calipers and Kool Stop salmon pads.

And I just looked on the MTB section of BD, and for the life of me, I could not see a titanium hardtail. Can anyone point me to this?

But yes, I think that BD would do quite well to offer a more affordable titanium road bike.
MillCreek is offline  
Old 09-09-07, 05:36 PM
  #24  
bikesdirect_com
Senior Member
Thread Starter
 
Join Date: Sep 2006
Posts: 1,605
Mentioned: 0 Post(s)
Tagged: 0 Thread(s)
Quoted: 0 Post(s)
Likes: 0
Liked 2 Times in 2 Posts
Originally Posted by MillCreek
I have an IF titanium Crown Jewel, that I absolutely love up here in the wet weather of the Seattle area. If you made a titanium cyclocross, like the Cross Pro, I would buy one in a heartbeat, especially if it took a rear rack and fenders. Disc brakes would be nice as well, but not essential, since I can get by with Ultegra calipers and Kool Stop salmon pads.

And I just looked on the MTB section of BD, and for the life of me, I could not see a titanium hardtail. Can anyone point me to this?

But yes, I think that BD would do quite well to offer a more affordable titanium road bike.

I am thinking of Cross in Ti - makes sensde; but dics brakes are not legal to race - correct?
If we do it; it will be with eyelets for sure

Ti Fly team not in yet; will arrive in March or April
we showed it at Sea Otter Classic
frame work is top grade ; I must say.
I have a sample frame I look at everyday
and that is why I keeping thinking of Road Models

mike
bikesdirect_com is offline  
Old 09-09-07, 05:40 PM
  #25  
zonatandem
Senior Member
 
zonatandem's Avatar
 
Join Date: Dec 2003
Location: Tucson, AZ
Posts: 11,016

Bikes: Custom Zona c/f tandem + Scott Plasma single

Mentioned: 3 Post(s)
Tagged: 1 Thread(s)
Quoted: 77 Post(s)
Likes: 0
Liked 19 Times in 11 Posts
Got rid of a Merlin Extralight and now riding a custom Zona carbon fiber single.
Yipes, what an improvement over ti!
zonatandem is offline  


Contact Us - Archive - Advertising - Cookie Policy - Privacy Statement - Terms of Service -

Copyright © 2024 MH Sub I, LLC dba Internet Brands. All rights reserved. Use of this site indicates your consent to the Terms of Use.