Future of Fuji Bicycles
02-01-19, 09:14 PM
#26
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I wouldn't be surprised if Cannondale bought out Fuji.
Well, it isn't really Cannondale, but rather Dorel Industries.
Fuji might complement the brand, providing kid's bikes (Fuji Ace), and perhaps bikes one tier below the Cannondales, but above the Pacific Cycle bikes.
02-01-19, 09:46 PM
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I love my Fuji too, in fact I've been riding it since I bought it used about 10 years ago, but this Fuji I have was made when Fuji was a real company and not a decal.
02-01-19, 10:34 PM
#28
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I have a 2018 Jari 1.5 with the SRAM Apex1x setup. Great bike! Though they did downgrade the components this year slapping on Tiagra and saving the SRAM for their 1.3 model so I’m glad I picked up a 2018. lol
02-02-19, 06:07 AM
#30
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Great Bike. I hope the Fuji Brand makes it.
02-03-19, 02:42 PM
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They already sell Kestrels, maybe both Fuji and Breezer is their future.
02-03-19, 04:08 PM
#32
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I’m still a little bummed I didn’t buy their Kestrel tri bike for 799 the last week Performance were open. Was worth it even if it needed a few upgrades to be awesome but I just couldn’t justify spending money on such a limited purpose bike. :-/
02-03-19, 06:42 PM
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I hope they make it out. I’m a fan of brands like felt and Fuji bikes. They offer much more bike for the price. You can pay 5,000+ for a carbon trek with Ultegra or get a top level felt/Fuji that has electronic shifting and is lighter for a little over 1/2 the price.
02-03-19, 08:16 PM
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I wouldn't be surprised if Cannondale bought out Fuji.
Well, it isn't really Cannondale, but rather Dorel Industries.
Fuji might complement the brand, providing kid's bikes (Fuji Ace), and perhaps bikes one tier below the Cannondales, but above the Pacific Cycle bikes.
the quality for the price is simply not there at all. Goodness its low end stuff for the price
02-03-19, 08:25 PM
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I posted some photos earlier showing the bottom bracket as-found, full of chunks of aluminum.
Our LBS had a Little Giant for a bit more. I'm not sure an 8 or 9 year old is ready for brifters. Stem shifters got a lot of grief, but might well be the ticket for young riders.
I do think we need inexpensive 24" and 650c bicycles.
My nephew was growing like a weed, I wish I hadn't given him a 24, and had gone directly to the 650c.
02-04-19, 02:11 PM
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02-04-19, 02:36 PM
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Tiger Capital Group and Advanced Holdings Co. LTD jointly formed BikeCo, a new company. BikeCo has bought the ASE trademarks including Fuji, Kestrel, Breezer and SE, which are now spun off from Performance/Nashbar, which is being bought by Amain.
What BikeCo will do with the trademarks is anybody's guess since it has no track record as a producer, but the fate of the trademarks is now divorced from that of Nashbar and Performance.
What BikeCo will do with the trademarks is anybody's guess since it has no track record as a producer, but the fate of the trademarks is now divorced from that of Nashbar and Performance.
02-04-19, 03:04 PM
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I agree. I just bought a Fuji Transonic 2.3 for $1,120 two weeks ago. Sure they list a price at $2500 (which no one pays) but usually sold it for around $1500. Carbon Fiber frame, Oval crank, stem, and wheels, and the rest being Ultegra. Has a 52/36 up front and an 11 speed 11-28 cassette. I've only been out on it once for a 30 mile ride but really liked it. The stock saddle is ok but I planned on swapping that out anyway for a saddle on my other bike that I really like. I'm not really used to the narrow bars and like the wider ones on my other bike better. If I do decide to get wider bars I'll probably get a carbon bar.
Bottom line. Where else are you going to get a carbon fiber frame and mostly all Ultegra components for under $1120?
Bottom line. Where else are you going to get a carbon fiber frame and mostly all Ultegra components for under $1120?
02-04-19, 03:22 PM
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So as part of the deal, Spesh buys ASE's "Roubaix" mark. I guess now they can really sue the pants off people.
scott s.
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scott s.
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02-04-19, 07:10 PM
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Just got back form a spin ion my Fuji Sportiv, which I bought on a triple points weekend at a ridiculously low price. Superb value,. I almost bought a Yari ... from everything I have heard, and equally amazing value. I ride with some much more serious riders who bought Fujis for the same reason----every bit as good as the Big Four, and cheaper..
If those days are over, so be it. But if I owned the name, I'd want to keep the market share by continuing the same strategy---selling good stuff a bit below the Big Four, for people who did a bit more research and weren't as concerned with the decal on the down tube as with the bike underneath them.
If those days are over, so be it. But if I owned the name, I'd want to keep the market share by continuing the same strategy---selling good stuff a bit below the Big Four, for people who did a bit more research and weren't as concerned with the decal on the down tube as with the bike underneath them.
02-04-19, 07:29 PM
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The group that bought the assets is a liquidator. They will sell everything that is sellable and as far as I know there is no physical fuji bike factory so that is really just selling the name and whatever inventory is there, but maybe someone else buys that. I would guess the name has enough value that someone will buy it. It could be some company that wants to build great bikes and it could be a big box retailer or online seller that is going to stick the name on the lowest cost POS they can put together. We'll find out when it happens.
02-04-19, 07:36 PM
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Just got back form a spin ion my Fuji Sportiv, which I bought on a triple points weekend at a ridiculously low price. Superb value,. I almost bought a Yari ... from everything I have heard, and equally amazing value. I ride with some much more serious riders who bought Fujis for the same reason----every bit as good as the Big Four, and cheaper..
If those days are over, so be it. But if I owned the name, I'd want to keep the market share by continuing the same strategy---selling good stuff a bit below the Big Four, for people who did a bit more research and weren't as concerned with the decal on the down tube as with the bike underneath them.
If those days are over, so be it. But if I owned the name, I'd want to keep the market share by continuing the same strategy---selling good stuff a bit below the Big Four, for people who did a bit more research and weren't as concerned with the decal on the down tube as with the bike underneath them.
i like used bikes now, seems better to just look for 105 or better equipped used bikes, which may be a better sign of quality vs brand names.
02-05-19, 08:25 AM
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I agree. I just bought a Fuji Transonic 2.3 for $1,120 two weeks ago. Sure they list a price at $2500 (which no one pays) but usually sold it for around $1500. Carbon Fiber frame, Oval crank, stem, and wheels, and the rest being Ultegra. Has a 52/36 up front and an 11 speed 11-28 cassette. I've only been out on it once for a 30 mile ride but really liked it. The stock saddle is ok but I planned on swapping that out anyway for a saddle on my other bike that I really like. I'm not really used to the narrow bars and like the wider ones on my other bike better. If I do decide to get wider bars I'll probably get a carbon bar.
Bottom line. Where else are you going to get a carbon fiber frame and mostly all Ultegra components for under $1120?
Bottom line. Where else are you going to get a carbon fiber frame and mostly all Ultegra components for under $1120?
02-05-19, 08:36 AM
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The group that bought the assets is a liquidator. They will sell everything that is sellable and as far as I know there is no physical fuji bike factory so that is really just selling the name and whatever inventory is there, but maybe someone else buys that. I would guess the name has enough value that someone will buy it. It could be some company that wants to build great bikes and it could be a big box retailer or online seller that is going to stick the name on the lowest cost POS they can put together. We'll find out when it happens.
That's incorrect. One of the two companies that set up BikeCo is a liquidator--Tiger Group. The other one, Advance Holdings, LTD actually owns a lot of manufacturing and marketing assets. BikeCo appears to be a joint venture by them to produce and/or market bikes under at least some of the ASE trademarks. My guess is that Tiger Group is looking to diversify from just being a liquidator as there has to be an end to huge retailer meltdowns at some point.
If it was just liquidation of the trademarks, creating BikeCo and bringing in a manufacturer/marketer into the deal would be unnecessary.
02-05-19, 11:06 AM
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We can hope ... maybe Tiger Group (or a member thereof) knew people from other deals whose companies were willing to toss in some cash for a share of the resale price. We shall see.
02-05-19, 12:37 PM
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That's incorrect. One of the two companies that set up BikeCo is a liquidator--Tiger Group. The other one, Advance Holdings, LTD actually owns a lot of manufacturing and marketing assets. BikeCo appears to be a joint venture by them to produce and/or market bikes under at least some of the ASE trademarks. My guess is that Tiger Group is looking to diversify from just being a liquidator as there has to be an end to huge retailer meltdowns at some point.
If it was just liquidation of the trademarks, creating BikeCo and bringing in a manufacturer/marketer into the deal would be unnecessary.
If it was just liquidation of the trademarks, creating BikeCo and bringing in a manufacturer/marketer into the deal would be unnecessary.
02-05-19, 01:58 PM
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More likely that Tiger group and Advanced agreed on who was going to get what prior to making the bid. It would make sense that Advanced would want some or all of the brands but that is just speculation. If they do end up making bikes under the Fuji name, there is no guarantee they are going to target the same market. Time will tell.
I'd agree with that except they set up a new entity called BikeCo as a joint venture that will own the brands. It's possible BikeCo will sell off some of the brands (who knows?), but it's clear that Tiger and Advanced are doing more together than just splitting up assets, otherwise there's no need for BikeCo..
As you note, these names might be put on just about anything. Breezer Jari e-bike, anyone?
02-06-19, 03:41 AM
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I liked Fuji as they were .... and i am not sanguine that they shall stay that. But as others have said, only time will tell.
07-12-19, 10:59 AM
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The company that now owns Fuji is Tiger Group. They seem to be doing nothing with all their brands (Fuji and Kestrel being the biggest). If I were Shimano, I'd be looking to buy Fuji bikes off of them and bring the brand back to Japan. Just my 2 cents.