Cervelo Aspero Pricing
01-19-21, 05:09 PM
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Originally Posted by AcesHigh007
Thank you for your thoughtful question.
At most, whatever the difference is in street price between the Shimano GRX Di2 group and GRX group, plus any expense required to build it (which shouldn't be much). Cervelo isn't paying street prices for these groups, so it would be nice if they passed a little saving onto the customer. Somewhere between $500 to $1000. Definitely not $1500.
At most, whatever the difference is in street price between the Shimano GRX Di2 group and GRX group, plus any expense required to build it (which shouldn't be much). Cervelo isn't paying street prices for these groups, so it would be nice if they passed a little saving onto the customer. Somewhere between $500 to $1000. Definitely not $1500.
Cool - is this Econ 202?
01-19-21, 05:18 PM
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I'm a poor student. I didn't understand this the first time around, I'm frightened we may have to tackle this again next semester.
01-19-21, 05:20 PM
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Originally Posted by WhyFi
So your thoughtful analysis is based solely upon the pricing of a model one step down but doesn't take in to consideration how that model is priced relative to the market or its parts list?
Cool - is this Econ 202?
Cool - is this Econ 202?
I'm sorry, but anyone who can afford a $4,500 bike does not need a seller to pass the "savings" (real or perceived) down to him.
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01-19-21, 05:28 PM
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Well, apparently he didn't buy either bike last time around. Maybe just a looker, not a buyer. Much less expensive that way.
01-19-21, 06:00 PM
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Originally Posted by AcesHigh007
Thank you for your thoughtful question.
At most, whatever the difference is in street price between the Shimano GRX Di2 group and GRX group, plus any expense required to build it (which shouldn't be much). Cervelo isn't paying street prices for these groups, so it would be nice if they passed a little saving onto the customer. Somewhere between $500 to $1000. Definitely not $1500.
There are other models in the Cervelo lineup that jump from Ultegra mechanical to Ultegra Di2, the price increases by $1500, but those include upgrades to other bits as well (wheels or bars). The Aspero GRX to GRX Di2 is an example of only the group changing for a seemingly unjustifiable price.
$1500 is a slap in the face.
At most, whatever the difference is in street price between the Shimano GRX Di2 group and GRX group, plus any expense required to build it (which shouldn't be much). Cervelo isn't paying street prices for these groups, so it would be nice if they passed a little saving onto the customer. Somewhere between $500 to $1000. Definitely not $1500.
There are other models in the Cervelo lineup that jump from Ultegra mechanical to Ultegra Di2, the price increases by $1500, but those include upgrades to other bits as well (wheels or bars). The Aspero GRX to GRX Di2 is an example of only the group changing for a seemingly unjustifiable price.
$1500 is a slap in the face.
01-19-21, 06:28 PM
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Originally Posted by Trakhak
Have you tried negotiating a lower price with your Cervelo dealer?
They said NO. Not only that, but I inquired if the Aspero saddle clamp would accommodate larger carbon rails. The salesman checked and said he would have to order a special clamp for that, and it would cost an extra $50. So $6000 for a $4500 bike, then they want to charge an extra $50 for a $10 part. They won't give an inch.
What comes around, goes around. I used to support local businesses and would pay more to buy at the shop. Now I will buy everything online and they can get in the unemployment line.
01-19-21, 06:33 PM
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Originally Posted by Mojo31
No, the thoughtful analysis is that Cervelo should only charge him what he thinks he should have to pay. Cervelo should have to lower its prices so he can keep more money in his own pocket. In other words, redistribute the wealth down to him "just because."
I'm sorry, but anyone who can afford a $4,500 bike does not need a seller to pass the "savings" (real or perceived) down to him.
I'm sorry, but anyone who can afford a $4,500 bike does not need a seller to pass the "savings" (real or perceived) down to him.
Originally Posted by AcesHigh007
There are other models in the Cervelo lineup that jump from Ultegra mechanical to Ultegra Di2, the price increases by $1500, but those include upgrades to other bits as well (wheels or bars).
Originally Posted by AcesHigh007
The Aspero GRX to GRX Di2 is an example of only the group changing for a seemingly unjustifiable price.
01-19-21, 06:36 PM
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Originally Posted by WhyFi
The funny part is that he now grudgingly accepts the $1500 price difference between the Caledonia 5 Ultegra and Caledonia Ultegra Di2 -
But he doesn't accept the $1500 difference between the Aspero GRX 810 and GRX 815 Di2 -
Yet the reality distortion field that he lives within fails to let him recognize that the Aspero GRX 815 Di2 is comparably equipped to the Cal5 Ultegra Di2.... but costs $500 less ($6k vs $6.5k).
But he doesn't accept the $1500 difference between the Aspero GRX 810 and GRX 815 Di2 -
Yet the reality distortion field that he lives within fails to let him recognize that the Aspero GRX 815 Di2 is comparably equipped to the Cal5 Ultegra Di2.... but costs $500 less ($6k vs $6.5k).
Next.
01-19-21, 06:41 PM
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Originally Posted by AcesHigh007
Yes, and here is what happened.
They said NO. Not only that, but I inquired if the Aspero saddle clamp would accommodate larger carbon rails. The salesman checked and said he would have to order a special clamp for that, and it would cost an extra $50. So $6000 for a $4500 bike, then they want to charge an extra $50 for a $10 part. They won't give an inch.
What comes around, goes around. I used to support local businesses and would pay more to buy at the shop. Now I will buy everything online and they can get in the unemployment line.
They said NO. Not only that, but I inquired if the Aspero saddle clamp would accommodate larger carbon rails. The salesman checked and said he would have to order a special clamp for that, and it would cost an extra $50. So $6000 for a $4500 bike, then they want to charge an extra $50 for a $10 part. They won't give an inch.
What comes around, goes around. I used to support local businesses and would pay more to buy at the shop. Now I will buy everything online and they can get in the unemployment line.
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01-19-21, 06:48 PM
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Originally Posted by AcesHigh007
Yes, and here is what happened.
They said NO. Not only that, but I inquired if the Aspero saddle clamp would accommodate larger carbon rails. The salesman checked and said he would have to order a special clamp for that, and it would cost an extra $50. So $6000 for a $4500 bike, then they want to charge an extra $50 for a $10 part. They won't give an inch.
What comes around, goes around. I used to support local businesses and would pay more to buy at the shop. Now I will buy everything online and they can get in the unemployment line.
They said NO. Not only that, but I inquired if the Aspero saddle clamp would accommodate larger carbon rails. The salesman checked and said he would have to order a special clamp for that, and it would cost an extra $50. So $6000 for a $4500 bike, then they want to charge an extra $50 for a $10 part. They won't give an inch.
What comes around, goes around. I used to support local businesses and would pay more to buy at the shop. Now I will buy everything online and they can get in the unemployment line.
01-19-21, 06:53 PM
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Originally Posted by AcesHigh007
The Caledona has a wheel upgrade. The Aspero does not.
Next.
Next.
What you're failing to recognize (this time around) is that the Aspero GRX 810 Di2 is comparably equipped to the Caledonia 5 Di2, but the Aspero is $500 less... yet you're whining about the "upgrade" cost.
The Aspero Di2 is not a poor value; you only see it as such because the model one step down is a *great* value.
01-19-21, 06:53 PM
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Originally Posted by AcesHigh007
So it would seem.
01-19-21, 06:55 PM
#39
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Originally Posted by AcesHigh007
The Caledona has a wheel upgrade. The Aspero does not.
Next.
Next.
01-19-21, 06:58 PM
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Originally Posted by bOsscO
You sure about that? Their website lists the same wheels (DT Swiss E1850 23 Spline, 24h (F), 24h (R), 20mm IW, Center-Lock, Tubeless Ready) for both the Ultegra and Di2 models. https://www.cervelo.com/en_CA/caledonia
01-19-21, 07:27 PM
#41
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From what I've been able to determine, a bike manufacturer, who really only makes the frame and oft times now the cockpit and wheels, but never the groupset, typically marks up the added-on parts by about 100%. So a $750 groupset adds $1500, a $1500 groupset adds $3,000. So while the cost differential online between a mech and Di2 groupset could be $750, the resulting full bike price differential will be $1500 when sold built onto a complete.
OTOH, the frame-only options you can sometimes find, are sold for about 4-6x the manufacturer's cost, so they have leeway at the low end for aggressive pricing for the first level bike (eg. the example of the complete bike selling for only $300 more than frameset only).
OTOH, the frame-only options you can sometimes find, are sold for about 4-6x the manufacturer's cost, so they have leeway at the low end for aggressive pricing for the first level bike (eg. the example of the complete bike selling for only $300 more than frameset only).
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01-19-21, 08:11 PM
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Originally Posted by Mojo31
No, the thoughtful analysis is that Cervelo should only charge him what he thinks he should have to pay. Cervelo should have to lower its prices so he can keep more money in his own pocket. In other words, redistribute the wealth down to him "just because."
I'm sorry, but anyone who can afford a $4,500 bike does not need a seller to pass the "savings" (real or perceived) down to him.
I'm sorry, but anyone who can afford a $4,500 bike does not need a seller to pass the "savings" (real or perceived) down to him.
Originally Posted by AcesHigh007
Yes I can afford a $10k road bike. If I wanted, I could buy a $300k road bike. And the reason I can is because I AM CAREFUL WITH MY MONEY.
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01-19-21, 08:14 PM
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Originally Posted by WhyFi
Also, you seem to be approaching this from, "they're screwing me over because I want Di2 - waaaah!" Maybe you should be looking at it as, "damn, that mechanical set-up is aggressively priced!"
For $4500, you get:
$2.5k frame
$1.5k groupset
$1.2k carbon wheels
$600+ worth of carbon bars, stem, carbon seat post, saddle
$100 in tires
For $4500, you get:
$2.5k frame
$1.5k groupset
$1.2k carbon wheels
$600+ worth of carbon bars, stem, carbon seat post, saddle
$100 in tires
