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High end bikes from Walmart

Old 11-20-19, 10:53 AM
  #26  
BillyD
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Originally Posted by livedarklions
Well, the Walton heirs have owned Rapha for a couple years now, but they keep the Walmart connection kinda quiet for some reason.
Because Rapha has snob appeal, elitist appeal . . . Walmart, not so much. My snobby wife won't even go in there.
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Old 11-20-19, 11:15 AM
  #27  
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Originally Posted by badger1
Agreed.

It is interesting to noodle around exploring how this is set up. One can access 'Viathon' via Walmart.com, but aside from placing an order everything else (intentionally?) directs one to the dedicated 'support team'/website etc. The whole process, the WM link aside, is very reminiscent of e.g. Canyon.

The other thing I've found interesting is the relationship with Kevin Quan Studio -- design/engineering firm responsible for bikes for Factor, Cervelo, Cube, and Devinci among others. The Walton bros. et al. weren't fooling around when they set this brand up.

I suspect this may just be the first in a set of high-end items Walmart would set up a brand in.

What's interesting about this one is that they're deliberately foregoing the huge distribution advantage of free in-store pickup, which I suspect is to make sure no one associates them with "the kind of bikes you'd buy at Walmart."
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Old 11-20-19, 11:17 AM
  #28  
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Originally Posted by BillyD
Because Rapha has snob appeal, elitist appeal . . . Walmart, not so much. My snobby wife won't even go in there.
Yup, that was the joke.

Rapha is a "lifestyle brand", Walmart doesn't exactly fit the image.
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