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Whatever happened to the laid-back days of old?

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Whatever happened to the laid-back days of old?

Old 05-15-19, 06:20 AM
  #76  
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No ad from those eras represented the United States "persona" although some tried to and some tried to influence us. I was pretty young when I pointed out to an older cousin that what she was showing us in Life magazine didn't look anything like the neighborhood or even the city we lived in. But that's just it; we need to remember those sorts of images are promoting a standard for a certain subsect, not the whole population. So ads like the ones showing all the white folks riding existed because back then it was thought these were the people who had the money to buy those products and they were also the people higher up the proverbial income ladder to influence others to buy the product as well.

Schwinn, like all companies, tried to sell first to those who could afford the product and then hoped the product would be used as publicly as possible. Make the image as tasteful and enjoyment fulfilled looking as possible. Make the people using your product look like the social standard of excellence. So people accept the premise that owning your product represents that.

It isn't racist. It's marketing. And it needs to exist this way. Because every product has a cost to manufacture and a cost above [that] in order to keep the company making the product in business. Over time unfettered economics brings the cost of manufacture down as more and more of a given product is sold. Eventually the product filters down into the second hand market and we get the vintage forum.

Vintage forum..... mmmmmmmmm aaauuuuughghghghghghghghg (Homer Simpson)

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Old 05-15-19, 06:36 AM
  #77  
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Originally Posted by TimothyH View Post
I don't have a problem with the people in the ad.

My problem is with advertisers who exploit stereotypes and prejudices for profit and I find it disturbing that people look back at these things with nostalgia. Those ads don't represent real life for 99.9% of America, now or at any time.


-Tim-
Tim,
Watch the next Cadillac or Lexus commercial you see on television and report back. I agree with you, by the way. Phil
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Old 05-15-19, 06:48 AM
  #78  
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Originally Posted by TimothyH View Post
I don't have a problem with the people in the ad.

My problem is with advertisers who exploit stereotypes and prejudices for profit and I find it disturbing that people look back at these things with nostalgia. Those ads don't represent real life for 99.9% of America, now or at any time.


-Tim-
Correct, ads that don't represent (your concept of) real life for 99.9% of America is YOUR "problem."

Sounds like a real pressing issue for any card carrying Social Justice Warrior that would be appropriate for posting in P&R.
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Old 05-15-19, 06:56 AM
  #79  
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The fashion is a bit off. Jeans, a blue button up work shirt, and dingo boots with the buckle. The bike would have been a faux Montgomery Wards Schwinn. This is cycling nostalgia as I remember it.
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Old 05-15-19, 07:25 AM
  #80  
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Originally Posted by onyerleft View Post
Post that Schwinn catalog on the C&V subforum, and they will hoot and holler with glee -- almost as much as when one of their posters restores a rusty hi-ten frame that he pulled out of a dumpster.
Sorry, I am missing your point.
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Old 05-15-19, 07:28 AM
  #81  
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... restores a rusty hi-ten frame that he pulled out of a dumpster.
And then what? Uses it as a getaway bike for a bank robbery or something?
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Old 05-15-19, 07:37 AM
  #82  
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Originally Posted by boozergut View Post


The fashion is a bit off. Jeans, a blue button up work shirt, and dingo boots with the buckle. The bike would have been a faux Montgomery Wards Schwinn. This is cycling nostalgia as I remember it.
I want the car.

-Tim-
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Old 05-15-19, 07:48 AM
  #83  
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"How much for the little one?"

I just noticed that kid on the right has a "slick" rear tire on his Stingray. Those were highly-coveted for skidding, which is about all they were any good for, since they were shaped like a regular car tire and were useless when the bike was leaned over making a turn. But they were great for "doughnuts", as us evil white kids called them.
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Old 05-15-19, 08:21 AM
  #84  
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Originally Posted by MNHarv View Post
It's marketing. And it needs to exist this way. Because every product has a cost to manufacture and a cost above [that] in order to keep the company making the product in business.
Not so. We could all be riding identical single speed Flying Pigeons manufactured at the state-owned factory.
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Old 05-15-19, 08:26 AM
  #85  
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Originally Posted by tcs View Post
Not so. We could all be riding identical single speed Flying Pigeons manufactured at the state-owned factory.


"Rice. It's what's for dinner."
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Old 05-15-19, 08:37 AM
  #86  
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Originally Posted by streetstomper View Post
How did we get to that cutthroat, weight weenie, aero-everything world of today?
I'm not in the industry, but I read that while the preponderance of unit sales is relatively low-cost bikes sold at big box stores, the preponderance of gross & net monetary exchange is in enthusiasts' bikes sold at bike shops (and these days, online).

'Follow the money.'

BTW, the magazine analogy falls apart when considering the changes to the magazine industry/information conduits between the 1980s and today. Then: Bicycling, Bicycle Guide, Bicycle Rider, On The Wheel, Iron Donkey, etc. Today: blogs, websites, discussion groups, forums, Youtube, etc.
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Old 05-15-19, 08:40 AM
  #87  
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Originally Posted by streetstomper View Post
Whatever happened to the laid back days of old
The Lake Pepin Three-Speed Tour is this coming weekend. Just sayin'.

Last edited by tcs; 05-15-19 at 08:45 AM.
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Old 05-15-19, 10:09 AM
  #88  
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If you are really laid back, you don't need a magazine to tell you how to chill. Is there a "Hammock Nap" magazine or a "Porch Sitting" magazine?

The fact that magazines cater to people who ride differently than you do shouldn't bother you any more than the fact that there are magazines devoted to hobbies or sports you don't care about.

BB
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Old 05-15-19, 11:38 AM
  #89  
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Originally Posted by tcs View Post
Not so. We could all be riding identical single speed Flying Pigeons manufactured at the state-owned factory.
And the local Social Justice Warriors wouldn't get offended when ads showed the bicyclists because they would represent real life for 99.9% of the population.
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Old 05-15-19, 01:07 PM
  #90  
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Originally Posted by I-Like-To-Bike View Post
Correct, ads that don't represent (your concept of) real life for 99.9% of America is YOUR "problem."

Sounds like a real pressing issue for any card carrying Social Justice Warrior that would be appropriate for posting in P&R.


Yawn, annoying catchphrase shoe-horned in. Mazel tov.

No, it is a problem when people mistake an idealized picture of the past presented for marketing reasons as being the reality of that time for a whole host of reasons beyond the scope of this forum.

The notion that the 1960s and 1970s were "laid back times" is pretty hilarious to anyone with half a brain who happened to live through them.
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Old 05-15-19, 01:18 PM
  #91  
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OK, how about, "relatively laid-back times, in a lot of ways, compared to today"?
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Old 05-15-19, 01:29 PM
  #92  
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Laid back cycling? That’s the only kind I do. I ride for fun, nothing else.

its much easier to be laid back on your bike when you leave the helmet, clicky shoes, and spandex at home. Throw some flat pedals on your bike and go for a ride in normal clothes. Wave at people when they say hello. Smoke one. Remember riding as a kid, and bring THAT joy back.
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Old 05-15-19, 01:30 PM
  #93  
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Originally Posted by Lemond1985 View Post
OK, how about, "relatively laid-back times, in a lot of ways, compared to today"?
Yeah, no. Seriously, the cities were burning, we had a really unpopular war that nearly split the country, Watergate, oil crisis, bad economy, I could go on.

There was somewhat less differentiation of products in the bicycle industry--the high end was lower and the low end was higher. I could go with that.
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Old 05-15-19, 01:39 PM
  #94  
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People, get this, actually had to wait in line for gas!!! Can you believe we survived that?

Bell bottoms! Stagflation! John Denver, Swine flu! Comet Kohoutek! We should have all been wiped out.
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Old 05-15-19, 02:46 PM
  #95  
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Originally Posted by Lemond1985 View Post
People, get this, actually had to wait in line for gas!!! Can you believe we survived that?

Bell bottoms! Stagflation! John Denver, Swine flu! Comet Kohoutek! We should have all been wiped out.
I had a package shipped on Amazon Prime the other day and it took four whole days to get here. It's an apocalypse.

See how easy that is.

I was there, the '60s and '70s sucked.

And BTW, gas lines were the least of it. It set off a wave of inflation AND unemployment at the same time twice in the decade.

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Old 05-15-19, 03:19 PM
  #96  
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Originally Posted by Lemond1985 View Post
OK, how about, "relatively laid-back times, in a lot of ways, compared to today"?
Viet Nam, Cold War, civil rights demonstrations, women's movement, impeachment, Black Panthers, Malcom X, political assasinations, war in the Middle East, terrorist attacks across Europe, including the Olympics, out of control inflation, the energy crisis, Altamont, coming of age of the Baby Boomers, etc.

It's easy to invoke a nostalgic view of any decade or period of history, but the fact of the matter is that people have ALWAYS lived in stressful times. Life is stressful.
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Old 05-15-19, 03:21 PM
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Originally Posted by livedarklions View Post
I had a package shipped on Amazon Prime the other day and it took four whole days to get here. It's an apocalypse.
I'm OUTRAGED! We must protest!
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Old 05-15-19, 06:02 PM
  #98  
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My parents who were in their 20s and 30s during the 1960s have always described it to me as anything but “laid-back” in their experience.
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Old 05-15-19, 07:34 PM
  #99  
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Old 05-15-19, 07:39 PM
  #100  
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Originally Posted by Cl904 View Post
Laid back cycling? That’s the only kind I do. I ride for fun, nothing else.

its much easier to be laid back on your bike when you leave the helmet, clicky shoes, and spandex at home. Throw some flat pedals on your bike and go for a ride in normal clothes. Wave at people when they say hello. Smoke one. Remember riding as a kid, and bring THAT joy back.
Amen, brother!!!
Riding my bike still brings back warm, fond memories of the carefree cycling days of my youth. The best!!!
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