djbowen1

It's called Altheus it is at 113 Fourth Ave (Union Square) I stopped in before and they were still kind of putting the place together. They have a nice selection of High End Bikes, nothing low to mid end whatsoever. Some clothing, more of an eyecandy kind of place. They have a sweet Look TT bike and an impressive fitting center. It is very easy not to notice when ealking past it, it is in the same building that they are opening a crunch gym at and there are signs outside for Crunch Fitness. They have all the Orbea bikes, Serotta, Look, and a few other eandom things. Real nice bunch of guys, the grand opening is 6-11 tonight. There are giveaways, food and free stuff. There is also a new place i have never seen before called Jackrabbit on 14st between 6th and 7th. the website for Altheus is www.altheus.net

Sorry if it is a re-post.

botto 

the 14th street area has needed a high end shop ever since Stuyvesant Bikes shut down

timmhaan

i wish them luck.

the website looks like my 5 year old nephew put it together.

acape

Duh.....Paragon!

MerckxMad

I hope they straighten up their act in the new digs. I called their Westchester shop to confirm that they had a particular bike in stock. I was told that they did. I drove some distance with family to shop. I asked to see aforementioned bike only to be told that the "frameset" was in their NYC shop, which was not open yet. Okay. I asked for a price quote on a particular build. I gave him a quote that I received from another distant shop and explained that I would be willing pay a premium for service/labor provided by "local" shop. The manager then tells me that it's not worth his time to give me a quote because he could not sell me the groupset for the quote I previously received on the complete bike. I told him that I was not asking him to underbid, but merely wanted his best price and understood I would pay a premium to deal with a "local" shop. With this, the manger huffs and walks away.

I believe that Altheus is a larger, multi-sport coaching/training/retail business that rolled up smaller shops including High Caliper in Westchester, which was a great little place. I intend to ride around their parking lot on my new bike which I purchased for $800 less than Altheus' advertised price with a big sign on my back saying so.

Ih8lucky13

It seems that they are marketing a lifestyle, not providing a great shopping experience, I wouldn't give this place a dime.

botto 

if you consider Paragon a high end bike shop then you obviously have no clue what one is

acape

That was a joke man.

wai2fast

I walked by this shop a couple of weeks ago as they were putting things together. I saw that LOOK by the front window and had a lot of illegal thoughts race through my head. "Hmmm... How thick is this window?"

The place looks impressively stocked with LOOKs and ORBEAs, but I wonder how much business they will be able to generate in that part of town. Most bikes I see rolling by on 4th avenue are of the craigslist specials. Oh well, I hope they make it.

linux_author

- cool... i can stay just off Union Sq. for $20 a night (Mariners Home)... i'll have to visit if they stay in business in the next year or so...

jemoryl

Hmm, just what NYC needs: another pretentious shop full of things I can't afford....

BillyD

Yep, yep, he DID use the "Grin" smileyface, perfectly appropriate for sarcastic, snide comments.
No penalty there.

Lucky07

Their (ugly) website won't help them out at all. They'll need to do a bit better if they want to move those $5000.00 bikes... Even high end shops like Toga have templated sites that work off a standard backend, but they do work and look decent.

djbowen1

It is most definetly ONLY a shop to go looking, i cant imagine the prices on that stuff, nothing was marked when i was in there. Paragon does have by far the best apparel selection i have ever seen. right now they have 10% off all jerseys.

botto 

+1 more or less.

i like that i can go there and try stuff on without being hassled, then order off of the www for a better price. i have absolutely no problems doing that to them.