Go Back  Bike Forums > Bike Forums > Electric Bikes
Reload this Page >

2018 Industry Figures: 78% Increase in E-Bike Sales$: All Other Categories in Decline

Electric Bikes Here's a place to discuss ebikes, from home grown to high-tech.

2018 Industry Figures: 78% Increase in E-Bike Sales$: All Other Categories in Decline

Old 02-01-19, 10:19 AM
  #1  
radroad
Senior Member
Thread Starter
 
Join Date: Oct 2018
Posts: 387
Mentioned: 6 Post(s)
Tagged: 0 Thread(s)
Quoted: 313 Post(s)
Liked 15 Times in 13 Posts
2018 Industry Figures: 78% Increase in E-Bike Sales$: All Other Categories in Decline

https://www.bicycleretailer.com/stud...s#.XFRtlS2ZMy5

Huge growth once again in e-bike sales: 78% increase in revenue YOY (4% increase overall for the industry).

All other categories showed a decline in revenue YOY, except road and this is only because of the growth of gravel bikes which are still lumped together with road bikes. I'm not sure if they should be.

In summary,

1. huge increase in e-bike sales

2. significant increase in gravel,

3. decline in road, mtb, and hybrid sales

4. bmx sales up slightly but it's the smallest segment of bike sales

5. Overall unit sales are down 10%

6. Average wholesale price of a bike: $467; Average wholesale price of an e-bike: $2K
radroad is offline  
Old 02-01-19, 10:23 AM
  #2  
indyfabz
Senior Member
 
Join Date: Jan 2010
Posts: 22,403
Mentioned: 163 Post(s)
Tagged: 1 Thread(s)
Quoted: 8636 Post(s)
Liked 376 Times in 240 Posts
Time for N+1 from the LBS I gift beer to every year in return for special treatment.
indyfabz is online now  
Old 02-01-19, 10:28 AM
  #3  
LesterOfPuppets
cowboy, steel horse, etc
 
LesterOfPuppets's Avatar
 
Join Date: Sep 2008
Location: Valley of the Sun.
Posts: 32,459

Bikes: everywhere

Mentioned: 54 Post(s)
Tagged: 1 Thread(s)
Quoted: 3921 Post(s)
Liked 61 Times in 46 Posts
Originally Posted by indyfabz View Post
Time for N+1 from the LBS I gift beer to every year in return for special treatment.
Ducati ebikes are available now, so the time is nigh.

LesterOfPuppets is online now  
Old 02-01-19, 07:30 PM
  #4  
radroad
Senior Member
Thread Starter
 
Join Date: Oct 2018
Posts: 387
Mentioned: 6 Post(s)
Tagged: 0 Thread(s)
Quoted: 313 Post(s)
Liked 15 Times in 13 Posts
What's amazing is that this 78% increase YOY came even with a 25% tariff imposed on the entire industry! Imagine what sales would look like without the tariff!

The guys at radpowerbikes even LOWERED their prices $200 across the board today to return to pre-tariff pricing!

radroad is offline  
Old 02-01-19, 07:49 PM
  #5  
fishboat
Senior Member
 
Join Date: Feb 2016
Location: SE Wisconsin
Posts: 515

Bikes: Lemond '01 Maillot Jaune, Lemond '02 Victoire, Lemond '02 Poprad, '79 AcerMex Windsor Carrera Professional(purchased new), '06 Bianchi Volpe, '88 GT Tequesta(purchased new), '01 Bianchi Grizzly

Mentioned: 4 Post(s)
Tagged: 0 Thread(s)
Quoted: 190 Post(s)
Likes: 0
Liked 14 Times in 9 Posts
Perhaps this belongs in the e-bike forum..not enough attention lately?
fishboat is offline  
Old 02-01-19, 07:51 PM
  #6  
Spoonrobot 
Senior Member
 
Spoonrobot's Avatar
 
Join Date: Jul 2006
Posts: 3,180
Mentioned: 55 Post(s)
Tagged: 0 Thread(s)
Quoted: 988 Post(s)
Liked 27 Times in 23 Posts
Originally Posted by radroad View Post
What's amazing is that this 78% increase YOY came even with a 25% tariff imposed on the entire industry! Imagine what sales would look like without the tariff!
E-bike market is interesting. It's getting misrepresented in various ways, your post is a great example, and is fascinating to watch. The protectionism Europe is undertaking against Chinese e-bike dumping has been much more accepted by Americans than tariffs in the US on the same. Not unexpected as much of the political divide is fueled by a vocal low-information minority seeking to influence others.

https://www.bicycleretailer.com/inte...hinese-e-bikes

A 13-month EU investigation concluded that Chinese e-bike manufacturers benefit from unfair state subsidies including preferential financing, the ability to buy motors and batteries from other Chinese suppliers such as Bafang at below-market prices, tax breaks, government grants and cheap access to land.
Duties vary for several specified manufacturers. Giant Electric Vehicle, a division of Taiwan's Giant Bicycles based in Kunshan, China, was assessed a duty of 24.6 percent. Duties for other companies include 73.4 percent for Bodo Vehicle Group; 18.8 percent for Jinhua Vision Industry; and 48.1 percent for Yada Technology Group.

Duties for several other Chinese e-bike manufacturers were set at 33.4 percent, but some will be required to pay 79.3 percent.

The EU said the influx of low-priced Chinese e-bikes has kept European producers from reaping the full benefits of Europe's booming e-bike market.
I think tariffs on e-bikes and e-bike accessories should be significantly higher. Luxury goods that are booming in popularity are an excellent tariff-bearer and can benefit other industries such as non-motorized bicycles.
Spoonrobot is offline  
Old 02-01-19, 09:23 PM
  #7  
Troul
:D
 
Troul's Avatar
 
Join Date: Oct 2013
Location: Mich
Posts: 1,553
Mentioned: 0 Post(s)
Tagged: 0 Thread(s)
Quoted: 6 Post(s)
Liked 15 Times in 11 Posts
Originally Posted by Spoonrobot View Post
E-bike market is interesting. It's getting misrepresented in various ways, your post is a great example, and is fascinating to watch. The protectionism Europe is undertaking against Chinese e-bike dumping has been much more accepted by Americans than tariffs in the US on the same. Not unexpected as much of the political divide is fueled by a vocal low-information minority seeking to influence others.

https://www.bicycleretailer.com/inte...hinese-e-bikes





I think tariffs on e-bikes and e-bike accessories should be significantly higher. Luxury goods that are booming in popularity are an excellent tariff-bearer and can benefit other industries such as non-motorized bicycles.
that'd require amending & putting thought into refinement for such tariffs...
Troul is offline  
Old 02-01-19, 11:22 PM
  #8  
General Geoff
Senior Member
 
Join Date: Apr 2007
Location: Allentown, Pennsylvania
Posts: 641

Bikes: 2018 Lynskey Cooper CX; 2007 Cannondale F4

Mentioned: 0 Post(s)
Tagged: 0 Thread(s)
Quoted: 285 Post(s)
Likes: 0
Liked 6 Times in 5 Posts
Originally Posted by LesterOfPuppets View Post
Ducati ebikes are available now, so the time is nigh.

With an MSRP of ~$7100 USD, that's actually the cheapest new motor vehicle in Ducati's lineup.
General Geoff is offline  
Old 02-01-19, 11:58 PM
  #9  
downhillmaster
Senior Member
 
Join Date: May 2018
Posts: 676
Mentioned: 4 Post(s)
Tagged: 0 Thread(s)
Quoted: 400 Post(s)
Likes: 0
Liked 77 Times in 44 Posts
Originally Posted by fishboat View Post
Perhaps this belongs in the e-bike forum..not enough attention lately?
Nailed it
downhillmaster is offline  
Old 02-02-19, 02:16 AM
  #10  
MikeyMK
Cycleway town
 
MikeyMK's Avatar
 
Join Date: Jul 2014
Location: Milton Keynes, England
Posts: 1,079

Bikes: 2.6kw GT LTS e-tandem, 250w Voodoo, 250w solar recumbent trike, 3-speed shopper, Merlin ol/skl mtb, 80cc Ellswick

Mentioned: 4 Post(s)
Tagged: 0 Thread(s)
Quoted: 405 Post(s)
Likes: 0
Liked 52 Times in 45 Posts
Originally Posted by fishboat View Post
Perhaps this belongs in the e-bike forum..not enough attention lately?
E-biking is becoming general cycling.

More so than Road biking here, now our hire bikes are electric.
MikeyMK is offline  
Old 02-02-19, 08:11 AM
  #11  
TakingMyTime
Senior Member
 
Join Date: Aug 2012
Location: Los Alamitos, Calif.
Posts: 1,301

Bikes: Trek 7.4 FX, 5200 & 7700

Mentioned: 4 Post(s)
Tagged: 0 Thread(s)
Quoted: 311 Post(s)
Liked 27 Times in 18 Posts
I do see more and more floor space being dedicated to the sale of e-bikes at my local shops. Although I've seen an uptick of e-bikes on the road, it doesn't seem like it's enough to justify such a push in sales effort. To me they are really more of a luxury item. I don't get the impression that people who purchase them take them out on a regular basis.
TakingMyTime is offline  
Old 02-02-19, 08:18 AM
  #12  
badger1
Senior Member
 
badger1's Avatar
 
Join Date: Oct 2005
Location: Southwestern Ontario
Posts: 3,964
Mentioned: 18 Post(s)
Tagged: 0 Thread(s)
Quoted: 979 Post(s)
Liked 27 Times in 19 Posts
Originally Posted by downhillmaster View Post

nailed it
+1
badger1 is offline  
Old 02-02-19, 08:31 AM
  #13  
avole
Banned.
 
Join Date: Dec 2017
Location: France
Posts: 1,031

Bikes: Brompton, Time, Bianchi, Jan Janssen, Peugeot

Mentioned: 6 Post(s)
Tagged: 0 Thread(s)
Quoted: 598 Post(s)
Likes: 0
Liked 1 Time in 1 Post
Don't worry, these electric bike thingies are a compete waste of time and won't last. They do everything a bike should not, as in use non-renewable energy for no benefiit to the planet whatsoever. I'm comfortable for people over 70, once they've been vetted and passed OK by their Drs, to be granted a permit to use these ill-begotten means of transport, but, apart from that, what's the point? What worries me more are the scooters and other two wheel devices you see on the pavements everywhere these days, weaving in and out of the pedestrian traffic. These devices should require a licence, and should either be restricted to the roads or cycle lanes.

The other point is, of course, that disposing of these things creates yet another pollutant we could well do without, in the form of the batteries.
avole is offline  
Old 02-02-19, 09:47 AM
  #14  
eja_ bottecchia
Senior Member
 
eja_ bottecchia's Avatar
 
Join Date: Jul 2010
Posts: 5,299
Mentioned: 5 Post(s)
Tagged: 0 Thread(s)
Quoted: 735 Post(s)
Liked 92 Times in 70 Posts
Originally Posted by General Geoff View Post
With an MSRP of ~$7100 USD, that's actually the cheapest new motor vehicle in Ducati's lineup.
Well said.
eja_ bottecchia is offline  
Old 02-02-19, 09:54 AM
  #15  
eja_ bottecchia
Senior Member
 
eja_ bottecchia's Avatar
 
Join Date: Jul 2010
Posts: 5,299
Mentioned: 5 Post(s)
Tagged: 0 Thread(s)
Quoted: 735 Post(s)
Liked 92 Times in 70 Posts
Originally Posted by avole View Post
Don't worry, these electric bike thingies are a compete waste of time and won't last. They do everything a bike should not, as in use non-renewable energy for no benefiit to the planet whatsoever. I'm comfortable for people over 70, once they've been vetted and passed OK by their Drs, to be granted a permit to use these ill-begotten means of transport, but, apart from that, what's the point? What worries me more are the scooters and other two wheel devices you see on the pavements everywhere these days, weaving in and out of the pedestrian traffic. These devices should require a licence, and should either be restricted to the roads or cycle lanes.

The other point is, of course, that disposing of these things creates yet another pollutant we could well do without, in the form of the batteries.
I disagree with your first sentence. As long as there are folks out there who look for the “easy way out,” sales of e-bikes will continue to soar.

on related news, the sales of artery-clogging, diabetes-inducing fast food continues to do well around the world.

It is a wonderful world we are living in, ain’t it?
eja_ bottecchia is offline  
Old 02-02-19, 10:41 AM
  #16  
HerrKaLeun
Senior Member
 
Join Date: Mar 2017
Location: Madison, WI
Posts: 1,376

Bikes: Giant Toughroad SLR1 and Motobecane Sturgis NX

Mentioned: 8 Post(s)
Tagged: 0 Thread(s)
Quoted: 667 Post(s)
Likes: 0
Liked 26 Times in 22 Posts
gym for ebikers
HerrKaLeun is offline  
Old 02-02-19, 04:00 PM
  #17  
radroad
Senior Member
Thread Starter
 
Join Date: Oct 2018
Posts: 387
Mentioned: 6 Post(s)
Tagged: 0 Thread(s)
Quoted: 313 Post(s)
Liked 15 Times in 13 Posts
A 10% unit drop in sales YOY is very concerning. When you factor in population growth, it's more like 12-13% per capita.

OTOH, if e-bikes can maintain an annual sales increase of approximately $50 mil, they can overtake mtb's as the industry's sales leaders in just 5-6 years. Sooner than that if they can maintain anywhere near 78% annual increases.

The industry is clearly moving in two directions: huge expansion of the e-bike market, significant decline in other main sectors: mtb, road, fitness bikes.

Several direct to consumer lines of e-bikes have had to rent enormous warehouses to keep up with demand, and several are struggling to keep up with demand, often selling out pre-sales.
radroad is offline  
Old 02-02-19, 04:31 PM
  #18  
CliffordK
Senior Member
 
CliffordK's Avatar
 
Join Date: Nov 2014
Location: Eugene, Oregon, USA
Posts: 22,368
Mentioned: 166 Post(s)
Tagged: 0 Thread(s)
Quoted: 8526 Post(s)
Liked 82 Times in 74 Posts
I'm not surprised about this. The bike industry seems to be a boom and bust industry.

Open a new segment... and BOOM

Say you have a model 2015, "everything bike". Carbon everything... top of the line...
What would make you go out and buy a 2019 bike?

11-speed really has pretty much pushed aside 10-speed, and has been making huge inroads into the 9-speed market.

Now, I'd encourage a person to reconsider that $5,000 to $10,000 bike purchase. Look at getting more bang for the buck in the used market.

But, that used market isn't picked up by the industry analysis.

And, the used market is already getting saturated with:
  • 70's and 80's steel road bikes.
  • 90's steel road bikes.
  • 90's and 2000's aluminum road bikes.
  • 80's mountain bikes.
  • 90's and 2000's mountain bikes.
  • 2010 DISC mountain bikes.
  • Carbon Fiber road bikes.

The industry is pushing new technology into mixed markets to the point where Walmart is selling a $400 carbon fiber bike.

For those tinkerers, there is nothing that I need to pay full retail on. And, we're seeing used prices crash due to over-saturation of manufacturers pushing millions of bikes into an already narrow market.

DISC ROAD BIKES?

E-Bikes and Drop bar Gravel/Cross bikes are the market areas that aren't over-saturated yet, but that will come very quickly.

A drop in new retail sales may not indicate a drop in use.
CliffordK is offline  
Old 02-02-19, 05:35 PM
  #19  
eja_ bottecchia
Senior Member
 
eja_ bottecchia's Avatar
 
Join Date: Jul 2010
Posts: 5,299
Mentioned: 5 Post(s)
Tagged: 0 Thread(s)
Quoted: 735 Post(s)
Liked 92 Times in 70 Posts
Originally Posted by HerrKaLeun View Post
gym for ebikers
That’s funny. I like it. But be careful, the OP is gonna come hunting for you.
eja_ bottecchia is offline  
Old 02-02-19, 07:53 PM
  #20  
Gresp15C
Senior Member
 
Gresp15C's Avatar
 
Join Date: Sep 2014
Posts: 2,618
Mentioned: 16 Post(s)
Tagged: 0 Thread(s)
Quoted: 638 Post(s)
Liked 43 Times in 34 Posts
This article is confusing to the point of being un-informative because it mixes dollar sales and unit sales. Granted, this company probably sells a more comprehensive data summary, but we don't have access to it. Still, reading between the lines...

Adding e-bikes to the mix contributed to the higher selling price. E-bike sales were up $54 million from the year prior, a 78 percent increase. The average wholesale price was $2,033.

$54m is 78 percent of $69m, so e-bike sales went from $69m to $123m. At $2033/unit, $123m is 61k units. Assuming that retail prices are higher than wholesale prices, it means fewer than that number were sold in 2018.

In 2018, those sales totaled $1.112 billion... The number of bikes sold was 2.07 million, down 10 percent from 2.3 million.

That's a loss of 230k units, at $541/unit.

So the take-home message for me is that in dollar terms, e-bikes are important for the industry because people are willing to pay more for them, but in unit terms, they are not saving the industry from an overall decline in unit bike sales.
Gresp15C is offline  
Old 02-02-19, 11:35 PM
  #21  
Siu Blue Wind
BACK2ME
 
Siu Blue Wind's Avatar
 
Join Date: Apr 2005
Posts: 12,953
Mentioned: 40 Post(s)
Tagged: 0 Thread(s)
Quoted: 1607 Post(s)
Liked 58 Times in 43 Posts
Moved to Ebikes from General
__________________
Originally Posted by making View Post
Please dont outsmart the censor. That is a very expensive censor and every time one of you guys outsmart it it makes someone at the home office feel bad. We dont wanna do that. So dont cleverly disguise bad words.
Siu Blue Wind is offline  
Old 02-03-19, 08:43 AM
  #22  
JanMM
rebmeM roineS
 
JanMM's Avatar
 
Join Date: Jan 2006
Location: Metro Indy, IN
Posts: 15,484

Bikes: RANS V3 ti, RANS V-Rex, RANS Screamer

Mentioned: 15 Post(s)
Tagged: 0 Thread(s)
Quoted: 469 Post(s)
Liked 24 Times in 23 Posts
Originally Posted by Siu Blue Wind View Post
Moved to Ebikes from General
Thanks!
__________________
RANS V3 Ti, RANS V-Rex, RANS Screamer
JanMM is offline  
Old 02-03-19, 10:06 AM
  #23  
Robert C
Senior Member
 
Robert C's Avatar
 
Join Date: Sep 2006
Location: Kansas
Posts: 2,103

Bikes: This list got too long: several ‘bents, an urban utility e-bike, and a dahon D7 that my daughter has absconded with.

Mentioned: 4 Post(s)
Tagged: 0 Thread(s)
Quoted: 310 Post(s)
Liked 3 Times in 3 Posts
Thanks, it seems any time e-bikes are mentioned, the, "you should just drive," crowd comes out of the woodwork.
Robert C is offline  
Old 02-03-19, 12:50 PM
  #24  
unterhausen
Randomhead
 
Join Date: Aug 2008
Location: Happy Valley, Pennsylvania
Posts: 18,226
Mentioned: 0 Post(s)
Tagged: 0 Thread(s)
Quoted: 4 Post(s)
Liked 35 Times in 32 Posts
Personally prefer that people ride ebikes if they can instead of driving. OTOH, ebike threads belong in this forum
unterhausen is offline  
Old 02-03-19, 02:14 PM
  #25  
Doc_Wui
Senior Member
 
Doc_Wui's Avatar
 
Join Date: Jul 2015
Location: Chicago Suburbs
Posts: 768

Bikes: GT Transeo & a half dozen ebike conversions.

Mentioned: 4 Post(s)
Tagged: 0 Thread(s)
Quoted: 181 Post(s)
Likes: 0
Liked 3 Times in 3 Posts
My brother bought a used, non running Ducati in 1966. It was $150. We got it running well enough that I still have memories of staring death in the face, Whew,.

I'm not doing my part for bike sales. Last year I motorized two bikes. One was a $150 minivello from Nashbar. The other was a Schwinn I rescued from someone's garbage. (I meant garbage not garage). The first one I spent under $500 for motor kit and battery. The second was $170 for motor kit and a $70 set of batteries.
Doc_Wui is offline  

Thread Tools
Search this Thread

Contact Us - Archive - Advertising - Cookie Policy - Privacy Statement - Terms of Service

Copyright © 2018 MH Sub I, LLC dba Internet Brands. All rights reserved. Use of this site indicates your consent to the Terms of Use.