runner53

I'm thinking of purchasing a Trek 15" FX 7.1 from my local bike shop, but want to know how much I can anticipate that they will take off MSRP. I know they will work with me on the MSRP, because they said they would when I asked, but I want to be informed and knowledgable. Thanks in advance for all information.

repechage

Bicycle profit margins are pretty thin compared to most retail, I would be surprised if the cost was less than 30% off the MSRP. Couple that with the fact they had to finish assembly, will probably provide you with a free initial service to take up cable stretch and double check the bike after it has some miles, might fit you to it, by exchanging a stem or saddle... the actual profit to work from is quite small percentage wise, especially after you figure in freight to the shop and carrying costs to floor the bike. Accessories have a higher mark up, if you want to be reasonable work on some off the total deal, the extra items will be useful to you and it will help establish you as a customer who deserves their best attention.

I would go to a shop that you feel would be one you would like to establish a relationship with. Local bike shops are small businesses with a capital Small.

Sometimes the mfg. provides "deals" to the shop like dating where they don't have to pay up front for bikes, but a bike shop is a labor of love more than a way to get rich. Bigger retailers like REI spec and import bikes with their own brand name, sometimes they have better deals but they have their hand in importation, distribution and retail.

wrk101

Really depends on your negotiating skills, willingness to walk, and how hungry the shop is.

+1 Of course, the choice is choosing a dealer on the lowest cost, versus convenience and the confidence you have on the quality of customer service AFTER the sale.

Myself, the last time I bought a new bike was 1974. So I trade a significantly lower price for no after the sale service. And back in 1974, I would have been a lot better off buying a used bike.