Why are modern components black?
every crankset campy and sram sells and every shimano except the dura ace track are black. all the bikes I saw on both specialized and trek websites...black components
any insight on why is there no longer much mainstream silver ? |
It is much cheaper to paint parts black than to polish them. Saves a ton of money.
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Why are hifi components black? Why are so many cars black these days? I trace this whole "black is the new silver" thing back to Darth Vader. When he appeared, black suddenly became cool. I think it's been way overdone though. The biggest problem with black is that the second it gets dirty it looks terrible.
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"I see a red door and I want it painted black
No colors anymore I want them to turn black I see the girls walk by dressed in their summer clothes I have to turn my head until my darkness goes." |
Mick remote viewing an LBS 50 years in the future:
"I see a line of bikes and they're all painted black, No matter anyway, the frames are doomed to crack...." Granted, a few of my C&V bikes have black components, and were spec'ed that way. But at least back then, there was some choice, some variety. All the more reason not to want modern kit on your old bike. |
There's merit in the cost concession argument. However, also consider that top end components are made of carbon fibre, which is black. Consequently, black has become the colour associated with high end components. If you want to boost the sales of lower end bicycles with aluminum or even steel components, you spec components with a black finish.
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Bikes are going goth, 40 years late. I dislike it.
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Just looked - Campagnolo Potenza is available in silver- note even then some elements are black. Not shown, but mentioned in the official site pages.
who stocks silver at a decent price? Have not looked lately- the set appears decent. an acquaintance is planning on building up a new lugged frame and using that set. |
People think black looks cool just like in the 80's, and black is even more of a status symbol now because carbon fiber is black. Aluminum can be painted or anodized black more easily than carbon can be painted tacky silver, and due to the prestige of carbon, it's aluminum that wants to imitate carbon, not the other way around. There's also an increasing number of plastic parts, so those end up black by default just like a Simplex Prestige unless they're painted silver, which happens sometimes with Shimano.
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I agree with the additional points made that part of the reason for black is because of its association with carbon fiber. If you paint those cheap to midrange components black, they look like the might be carbon. Also, it's just fashion. However, I would argue that the component and bike companies play a big role in driving what becomes fashionable.
I'll stick by my initial explanation that cost was the original driving factor. Shimano and others started experimenting with painted components in the late 80s (roughly) primarily to save polishing costs. They were typically gray though, not black. Going back another decade or two, there was some black going on in the 70s. We think now everything was all silver but it wasn't. Black was somewhat rare, and definitely associated with high end. The mid level was still pretty much all silver. In the high end, some of Campagnolo's competitors had some black components to make their gruppos look a little more trick. I'm talking about Dura Ace, Zeus, Galli, (some) Stronglight, et al. Certainly black rims when first available were seen as just insanely exotic. Martano blacks, Mavic SSC and even GP4's were introduced in the late 70s, but were highly unusual. The first black rims I saw - not counting old roadsters - were the Martano blacks that were originally on my '78 Masi. This is why a few years later in the 80s, bike companies started spec'ing black rims for everything. It made bikes seem to be higher end than they were. And here we are. |
I hate murdered-out bikes. :(
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Originally Posted by T-Mar
(Post 21307940)
There's merit in the cost concession argument. However, also consider that top end components are made of carbon fibre, which is black. Consequently, black has become the colour associated with high end components. If you want to boost the sales of lower end bicycles with aluminum or even steel components, you spec components with a black finish.
I'm afraid you're right, though. |
Why are modern components black?
Another justification provided us by the c&v gods to not give a ****. |
Originally Posted by non-fixie
(Post 21308061)
I had hoped for a more romantic reason ... :(
I'm afraid you're right, though. |
Just the Henry Ford syndrome. Any color you want.. as long as it's black. :rolleyes:
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Those of us who have been through a few marketing cycles understand that these things go in waves. I hated when black anodization became a thing when I worked at a bike shop. When a black part gets scratched, it's a silver colored scratch. When a clear anodized part gets scratched, it's silver on silver.
Polished aluminum (not anodized) is real pretty until it starts oxidizing. I've pulled and repolished my grillion dollar |
It's just this Goth thing..... ya know....:rolleyes:
Heck!, even bike socks went black.....we're done for!....:twitchy: |
When hifi was silver, nothing matched closely. Every rack was different. Then, Marantz and Pioneer had to go gold. And Denon...then Harmon Kardon...the horrors.
Then it all went black, and of course some had to go charcoal, Technics... Silvers were not all the same, either, even on the same brands. Hell, even on the same groups. Black is cheaper to produce, crosses brand lines easily, and goes wirh color better. So when you switch from the Universal Red, White and Black bike to the Universal Green and Black bike, stuff still matches. Plus it's slimming. |
Originally Posted by T-Mar
(Post 21307940)
There's merit in the cost concession argument. However, also consider that top end components are made of carbon fibre, which is black. Consequently, black has become the colour associated with high end components. If you want to boost the sales of lower end bicycles with aluminum or even steel components, you spec components with a black finish.
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Originally Posted by gugie
(Post 21308093)
Those of us who have been through a few marketing cycles understand that these things go in waves. I hated when black anodization became a thing when I worked at a bike shop. When a black part gets scratched, it's a silver colored scratch. When a clear anodized part gets scratched, it's silver on silver.
Polished aluminum (not anodized) is real pretty until it starts oxidizing. I've pulled and repolished my grillion dollar |
Originally Posted by gugie
(Post 21308093)
Polished aluminum (not anodized) is real pretty until it starts oxidizing. I've pulled and repolished my grillion dollar
I don't ride in the rain, so maybe that's why everything else stays shiny. :foo: |
Originally Posted by gugie
(Post 21308093)
Those of us who have been through a few marketing cycles understand that these things go in waves. I hated when black anodization became a thing when I worked at a bike shop. When a black part gets scratched, it's a silver colored scratch. When a clear anodized part gets scratched, it's silver on silver.
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Originally Posted by ThermionicScott
(Post 21308060)
I hate murdered-out bikes. :(
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Black? Modern components are black? I am dazzled by the reflections off of my polished Stonglight 93s, TAs and Maillard 700s and hadn't noticed. :)
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The Cannondale Black Lighting was a unique and cool bike in the late 80’s
but now that everything is black ... blah |
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