yup.
They don't list a price for the three. That's somewhat annoying. $265 for all three, and that includes the jersey (if you complete the 150K on each one). That was my take, anyway.
Maybe in 2014 I'd do it for L'eroica training. I'm toying around with the idea to do it on Bartali's 100th birthday. I'm only going to do it once and that would be about the best timing I can think of.
I got my registration email, and the Dairlyand Roubaix is in the spring, a lot of it on gravel, with no SAG or support of any kind.