A few things.
The bike has been laid down, the art shots show a perfect saddle, now it's not. No plausible deniability there.
Smaller frame, smaller potential market.
The situation is that it will sell as a frame and parts for more than it will sell for whole.
These frames sell for a bit of a discount as the name went through some skeptical days when less than stellar product was built and sold.
Those looking for a true track bike won't be excited with the wheels.