Originally Posted by
jaxgtr
because di2 is awesome......or not....its up to you to justify to yourself the cost difference for di2...When I got my Domane with di2, it was a gift to myself and I did not care about the cost....I wanted it. I have put 2 kids through college, spent un-godly amount of money on a arts and craft room for my wife and I decided it was my turn....screw it, I want it, I am buying it.
Ultegra Di2 groupset can be purchased for less than $2k. Ultegra groupset can be purchased around $1k. Why is Cervelo charging $1500 more for Ultegra Di2? We can probably agree Cervelo isn't paying street price for these groups. They are getting some mass discount. So not only are they not passing along a small incentive to spend more money, they are bizarrely gouging on higher end models.
My point is that gouging seems to be pervasive throughout all the levels of pre-configured bikes for all manufacturers. This was not the case in 2014.