I don't want Strava to motivate me. I have a competitive nature that will emerge and destroy all fun from any activity. I don't actually even need motivation to ride one of my bikes. What I need is a grass mowing Stava, or a dish washing Strava. I need a Strava for those things I have to do, not the thing I love to do. If you are just using cycling as an exercise, I think you are doing it wrong.