it does motivate me, in the way that it has been proven time and time again that the observation of performance tends to result in an increase in performance.
it's also fun to bring a little biking into the other 158 hours of the week when there's no biking going on, looking at the rides, the heatmaps, segments, etc. i do try and avoid riding *for* the stats, but i'll admit to having created a couple of segments for myself that i keep hammering on as best i can.
i also find the heatmap motivating in a general sense, suggesting new geographic areas to explore...
