Originally Posted by
Koyote
Chains are cheap, my time is valuable.
Using a top shelf lube makes chains last longer, saves watts and they're actually cleaner, all at no extra effort. The only downside is price.
When I went from "whatever is in the shop" to Squirt my chains started living longer. Further change to Ceramicspeed UFO made the whole drivetrain cleaner and again extended chain life. All for the same effort.
Places like ZFC and others who test this stuff do the cycling world a favour.