Originally Posted by chaadster

I wouldn’t present myself as an expert in luxury goods marketing although I do have some practical familarity working in the field, but based on the replies here, it looks like Campagnolo are doing it right.

Most people are supposed to be a “no” on the buy for a variety of reasons. If most people were a “yes,” that’d be a successful common or commodity good, but a failure as an exclusive, luxury good.