Old 01-11-24, 02:18 PM
  #1  
Turnin_Wrenches
Junior Member
 
Join Date: Oct 2023
Location: Florida
Posts: 158

Bikes: Basso Diamante SV (2021), Trek Speed Concept SLR7 (2023), Time Alpe D'Huez (2023), Trek Madone SLR7 (2024)

Mentioned: 0 Post(s)
Tagged: 0 Thread(s)
Quoted: 113 Post(s)
Liked 88 Times in 52 Posts
Cannondale HM Frame with Lab71 Paint - What's Up with That?

Evidently the EF Education "Lab71" bikes are HM (high mod) frames with Lab71 paint. What's up with that?

This "false advertising" might anger some folks, while others are agnostic or simply don't care. Personally, I find it curious. It's definitely an odd business decision by Cannondale, and I find it hard to dismiss as "innocent and clumsy". Whether it angers you or not, Cannondale is trying to sell something to the consumer that even their pro riders evidently don't need. The HM frame seems to be more than "good enough" if you're a world tour rider.

When Cannondale announced Lab71 it seemed they were trying to create a new "top tier" that represented the best in quality and innovation. It made for good marketing I suppose, but on the ground level I'm failing to understand the logic and strategy behind the whole Lab71 concept. It's looking like little more than a money grab.



Turnin_Wrenches is offline