1997, I bought my Ritchey for $2000, marked down from $3000 because it had 8 speed Dura Ace as 9 speed was coming out.
2007, I bought a 2006 Bianchi 928 Veloce for $1600, marked down from $2700 because it was last year's model.
2020, I bought a 2020 Canyon Endurace for $2400, no markdown at all.
So, the CF bike with the discs was actually the lowest MSRP of all, even after 23 years.
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"Don't take life so serious-it ain't nohow permanent."
"Everybody's gotta be somewhere." - Eccles