So, watching this video, I get the following impression. He did some interviews and the media twisted his words. Armstrong and Trek reacted to what the media said--not what he said. Which is what will happen. So, instead of blaming Trek for reacting to fake news, maybe blame the media for stirring up controversy. In other words, take it with a grain of salt.
As for me, I don't buy bikes because of famous racers. I buy brands that I'm familiar with and that are comfortable when I'm on them. In this case, Trek is the brand that I own. I've owned Schwinn and Next before. And various homemade bikes when I was a kid.