@
veganbikes .... sorry but that is crap. If you don't think BD bikes are a huge step up from big-box bikes, you know nothing about bikes.
Also .... BD bikes cover the range from old 7-speed to the latest 11-speed. As for pricing ..... try to get the same bike for less and if you can, it is a better bargain. Great. Up until Covid hit, BD had better prices for equivalent bikes. I don't shop for bikes lately, and I am not sure whether you can buy any bikes for any price, let alone advertised prices (we have all seen MSRP and then dealer-added surcharges.)
I assume anyone smart enough to bother engaging on BF is smart enough to examine all the options and pick the ones which suit him/her best. I suggest checking out BD for people who want more substance and less style.