Originally Posted by
Winfried
Brompton is far from selling 100,000 bikes a year, which was the reason it moved to Greenford a few years ago. It's still selling around 50,000/year.
It's making more money by increasing its prices — hence those shiny new colo(u)rs —, much to Andrew Ritchie's displeasure. One more opportunity for competitors.
https://cyclingindustry.news/brompto...ues-to-expand/
Indeed, sales were stagnating, increase of profit came from not only price increase but also margins increase.
But this was the situation before the covid.
Since then, bike sales exploded, also for Brompton.