Old 03-26-20, 05:18 AM
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Join Date: Jul 2005
Location: Atlanta, GA
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Probably sponsorship.

The wheels are more alike than different. But, if a company is willing to give you cash and free wheels, that helps a team a lot.

That concept is at the heart of sports marketing:

- Athletes/teams need cash and will use whatever doesnít make them slower if paid to do so...even if itís not their preferred product.
- Fans see the athletes use the products and assume that the products made the athletes fast and maybe want to buy them.
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