My first reaction was negative, but not about the price. The price isn't out of line for the market. (Compare to Specialized Turbo Vado.)
What I didn't like:
no obvious way to carry luggage - water either. Is it just bare for these press shots?
too integrated to easily adjust fit - light, stem and bars should be separable. Can't imagine what that assembly costs, too. What you get in return is hoses that aren't hidden until they get to the stem.
Clumsy launch (these are in the press but the website is still "coming soon")
Deserves real front suspension (I don't expect many to rally to me here, that's ok)
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Genesis 49:16-17