Originally Posted by Sy Reene

I just scratch my head as to why these pricing structures make sense to the bike manufacturers. Is there really a way that (for this example), Cervelo is really making more money (on absolute basis vs. percentage) on the complete than they are on the frameset? Aside from the component and wheelset/tire add-ons.. you have the shipping of the components to wherever the complete is assembled, plus the labor to assemble, and then the additional bulk for shipping of the complete thru the distribution network and on to the dealers, etc.