Originally Posted by
genejockey
They're not making enough money.
Originally Posted by
spelger
not sure how they make any money. i am not a paying user and don't recall any advertising on it.
I was under the impression they weren't turning a profit, but who knows for sure. Subscriptions would be their biggest income source.
No "direct" advertising but the challenges are essentially thinly-veiled adverts. They do bring in a fair bit of cash via their third-party challenges. It costs a packet to host one.
Here's some information I dug up:
-
Strava generated $167 million revenue in 2021
- In January 2022, Strava had around 95 million active users
- Almost two billion activities were completed on Strava in 2021
- In December 2020, Strava was valued at $1.5 billion
I think my annual subscription is "only" going up by around 10% at the next renewal. Varies a lot depending on country and when you paid last.