I wish I could see the original advertisements in question for the supposed scam. However in the pictures I could see, there was nothing that said "Route Werks". I'd have a problem from the get-go if I didn't see who made it in the description of what was being sold to me and the identity of the manufacturer mattered to me.
If I were shown a glass of milk, I wouldn't assume it's any particular brand of milk. Certainly wouldn't assume it to be a high dollar brand of milk.