Interesting concept I kinda like it. If they offered it in carbon I would buy it as I'm thinking about converting my hardtail Niner into a gravel bike.
I also feel that $100 is too much for a steel bar. You can buy these for 1/2 the price and accomplish the same thing.
https://www.amazon.com/gp/product/B0...ACO5T769&psc=1