Clark W. Griswold
Join Date: Mar 2014
Location: ,location, location
Posts: 13,691
Bikes: Foundry Chilkoot Ti W/Ultegra Di2, Salsa Timberjack Ti, Cinelli Mash Work RandoCross Fun Time Machine, 1x9 XT Parts Hybrid, Co-Motion Cascadia, Specialized Langster, Phil Wood Apple VeloXS Frame (w/DA 7400), R+M Supercharger2 Rohloff, Habanero Ti 26
Mentioned: 55 Post(s)
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Normal people would just seat the tire. If you are seeing something like this you should NOT ride on it.
If you are having problems seating the tire and the tire is in good condition and the bead isn't damaged, all you need to do is take the air out and massage it in and then pump it slowly and a normal person should be fine at that point. If you keep having issues but everything is good you just need to be more careful and repeat the steps.
If your bead is damaged replace the tire, that is what normal people would do.