A good friend is shopping for a new, lighter, and more up-to-date hybrid. He asked me about Fuji (has a dealer in his area that handles Fuji), and specifically the Absolute 1.3. I don't know a lot about Fuji, but when I looked up the specs online, I was surprised at the value it offers, when compared to similarly spec'd bikes from the more popular brands. Gotta admit--when I did comparisons, it had me wondering why we don't hear more about Fuji. Maybe just not as many dealerships which handle Fuji?