My shop gives a 10% discount on any accessories or clothing purchased at the same time as the bike, one year of free adjustments (wheel truing, hub adjustments, tightening of bolts), and one comprehensive tune-up within the first year of ownership. The unwritten part of the deal is that you can get the 10% discount for a couple of weeks after you buy the bike, and once you are in our database we keep track of all of your purchases in case any warranty issues ever come up. Plus, beginners are invited to attend the monthly Sunday rides and maintenance workshops.