Thread: Permission to commit heresy?
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Old 08-15-19, 06:39 AM
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The Golden Boy 
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Bikes: 1978 Trek TX700; 1978/79 Trek 736; 1984 Specialized Stumpjumper Sport; 1984 Schwinn Voyageur SP; 1985 Trek 620; 1985 Trek 720; 1986 Trek 400 Elance; 1987 Schwinn High Sierra; 1990 Miyata 1000LT

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Originally Posted by cudak888

*Tell me, is there a typeface that has ever said "Look at us, we make athletic equipment!" more than the 1976 Schwinn downtube lettering? I can't get excited about a single Schwinn of that era - Paramounts included - thanks to it.

-Kurt
Being of a certain age- the big block lettering of the 70s and early 80s was what Schwinn was to me. The "air conditioner" font was really before my time.
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