There was a classmate on mine in junior high that lived on the next block.
His older brother had a Raleigh International, and I would lay in wait in the morning and let him block the wind for me, he always tried to drop me, but I knew how to draft.
Then about a half block from school I would take a shot and drop him, me on my proto BMX stingray.
( little did he realize that I was riding 250 miles per week)
His brother, my age had a Campania purchased for him, and was convinced it was a Campagnolo brand bike...
Marketing. Blame marketing and salesmanship.