Hmmm...
Thanks for the updates.
I wonder if part of the issue is that they do well in the spring/summer, but then struggle this time of year. Budgeting with both money and labor?
Are they considering an employee cooperative?
It is hard to say what Bike Friday needs. The company has grown somewhat differently than say Brompton.
Brompton has quite a few small shops selling their wares.
Bike Friday still has primarily their local store, and direct marketing. That means that they don't have to deal with dealer markups as much. But, it also limits their sales.
They've also priced their bikes pretty high, although I realize it is hard to get down to bargain basement prices (and not necessarily a good thing).