potentially equating it to the split between boxing and mma...it could take off in viewership/following and eclipse traditional road racing coverage.
what's the target demographic? 21-40? road racing has a ton of events and with the recent influx of current < 25yo road rider talent,
any combo/hybrid/amalgamation of mtb, cyclocross and gravel has overlapping interests. it could be the wave of the future-now.