It's impulse purchasing where people buy things that they don't need, just to try and impress others...Out in the real world nobody is impressed and gives a damn about your expensive bike. It's pointless to spend that much on a bicycle. But as i said before, cycling has become like fashion industry where some people are obsessed with showing off their expensive toys...A $ 14 000 bicycle isn't going to make you a better cyclists or make your cycling more enjoyable,.. A $ 2000 - $ 3000 bicycle is more practical and can do everything and even more than a $ 14 000 bicycle can.