Grant may have kept the flame of utility/everyman cycling alive, but Riv’s custom offerings never really held a candle to outfits like Waterford.

And the non-custom stuff was increasingly Tektro, MKS, Merry Sales, etc., though at a steep markup. Selling those things isn’t selling what no one else is...it’s quite literally selling what EVERYONE else is, only for more. Last set of cantilevers I bought, I could have purchased from Rivendell, but I bought elsewhere at market value.